This Facebook Ads Targeting Update Has Changed Everything!

Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters3...
Want my agency to do it for you? Go here: heathmedia.co....
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.... a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.
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#facebookads #facebookadstargeting
WATCH NEXT:
The Ultimate Facebook Ads Targeting Tutorial
• The Ultimate Facebook ...

[@BenHeath]

Want me to MENTOR you to crush it with Facebook Ads? Go here: www.admasters365.com/start/?el=YTlong-targetingupdate0124-ment Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-targetingupdate0124-fbdfy

[@SoFloAntonio]

I’ve been running ads for 10 years and spent 500k on ads in a single day. Despite this, I would say your content is on point and very informative even for an expert. Your videos is everything someone needs to know about ads. Well done, mate. 👏

[@BenHeath]

Thank you very much :)

[@tommygallagher478]

how the eff do you spend $500k in one day.

[@legacyfirst]

@@tommygallagher478to make 1.5M in a single day. The pie is a lot bigger than most people think

[@ivann4512]

@@tommygallagher478 same as 5 but you need to have 500k lol

[@jamaal01]

​@@tommygallagher478I'm even shocked 😂

[@tem_vremenem_v_kanade]

It’s insane that meta doesn’t allow you to restrict the audience to the levels you want.

[@sharnic1161]

I’ve come across your videos today and wanted to let you know I’m so thankful for you posting these. Definitely the most easy to follow tutorials

[@ivanmahalel]

Wonderfully explained, Ben, THANK YOU for your kindly helping us!

[@BenHeath]

Happy to help :)

[@Squiret]

As you're now a fan of Advantage+ do you still say avoid this when using custom audiences? Or do they now work better together? Thank you so much for your help!!

[@jraspaulsagun7901]

it works great for me, try it and compare with your previous ads

[@gianlucamorelli]

I have been running an Etsy store since 2019, selling home printed personalised mugs, never stuck my nose off it, until this year, when I tried to launch a Shopify store too. For now I got absolute 0 luck though, I am experimenting with ads, tried to make a video ad, then take the audience who watched over 50% of it and clicked on the link, and made a conversion campaign with it, but in a month I got 0 sales, and I found that Facebook is showing my ads mostly (and I mean mostly) to over 65s. How can I change this? That age point is not my target audience, and I find that they are less likely to make online purchases than other younger audiences. Today I tried to recreate the ad, the first person who put a "like" on it, an over 65 woman. Geeee-sus Christ grant me patience.

[@pabloh.5247]

The Mr. Bean scene while you give Meta some directions 😂 Thanks for the video, i'm working with ads and also learning from you all the time.

[@BenHeath]

😂 happy to help :)

[@DeenaKimmel]

If you use Advantage+ Targeting, do you no longer need to set up multiple ad sets with different targeting criteria? Or should you still do that to give Meta multiple unique suggestions of audiences to try?

[@DandyOh]

Thanks to your channel (and a little help from a friend) I got a job in SEA and will soon be expanding to SEO as well. Huge thanks to you Ben!

[@BenHeath]

Awesome! Best of luck :)

[@GeorgeWatkins-cg7ol]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@SelenaPutri]

The Mr. Bean video was a perfect addition 😹 thanks for the video, Ben!

[@BenHeath]

Happy to help :)

[@AttaDigitalMarketer]

I must say, One big edge of Ben's videos, they do not need to be at 1.25x or 1.5x to save time 😄. He speaks so fast that he might need😃

[@08Alex14]

Hey Ben just wanted to say you really teached me alot how to run FB ads, thanks. Btw can I add multiple interests when using advantage+ since my clients could be interested in both or either

[@08Alex14]

I'm running ads for an air conditioner company and I have the option of either air-conditioning or HVAC for my interest

[@ilcermallo4078]

I always feel like my business wouldn’t benefit that much from these updates. Automotive is too complicated and purchases take years to repeat. Moreover, every dealer has to replicate this strategy with each brand they represent (which also have dedicated budget). Internal competition is already brutal with custom audiences: wouldn’t Advantage+ make things even worse?

[@lotfytarek6123]

Appreciate you Ben always releasing content regarding the latest updates/changes to the Meta platform, but could you make a tutorial about real estate audience targeting ang specifications as in Egypt we are spending billions on these ads.

[@rocklee619]

So helpful thanks! I love the marketing humor at the @13:55 mark 😆 lol can't blame Facebook for trying haha.

[@GrundmanT]

I'm a new advertiser, and I've been binge-watching your KZbin videos. I'm finally ready to launch my e-commerce website. But, my question is this ... should I run an Advantage+ Shopping, Advantage+ Audience, and a Traditional/Manual campaign all at one time? I'm in the POD sector, with the average sale likely to be around $50. Thank you!!

[@joaosilva8880]

Channel always with super relevant and interesting topics and tips. for when one about the creation part and suggestions about the creative part of the Ads.

[@ramirosan]

Appreciate you Ben always releasing content regarding the latest updates/changes to the Meta platform! Solid content.

[@BenHeath]

Happy to help :)

[@ThomasGuillerm]

Hi Ben, I love your videos. Very clear, funny and dynamics ! But hard to follow sometimes for no-english people like me 😅 you speak very fast !

[@fasal592]

In my experience even for new ad accounts advantage+ audience works like charm!! Great content dude

[@BenHeath]

Thanks for sharing :)

[@bene88597]

Did you A/B test it?

[@fasal592]

@@bene88597 yes, as meta mentioned the cpr were less than the old audience targeting option

[@YCManager-]

how many purchase data your ad acc have when you started advantage plus camp?

[@fasal592]

@@YCManager- 0, it was a new pixel and ad account but when doing suggested Target audience i went for narrowed audience

[@thereddeath12]

Very very helpful. Thank you Ben!

[@BenHeath]

Glad it was helpful :)

[@ConnieCatesKirkland]

Great video guys very wonderful i give it a 10/10

[@miloice5159]

Thanks ben. Very clear explainantios, great articulations. Subscribed to your channels.

[@BenHeath]

Thanks a lot :)

[@kassianosmelanitis9606]

Hi Heath, thanks for the great content as always! One quick question: Since detailed audience is a suggestion and not a boundary, why every time we add more that 5-6 suggestions there is a notification that pops up from Meta that warns us about "Remove detailed targeting options to avoid zero Leads"? Out of pure logic, since those are suggestions, the Leads spectrum should get bigger after adding each new suggestion, not smaller. Any ideas or thoughts about this would be more than welcome! Best regards!

[@BrittanyDavis-vs1vp]

Thank you for the great content

[@EarlyRonny]

Thx for the video!

[@Think-about-]

You said that the audience suggestion can help with new ad accounts. If you have an established ad account, is it better to use completely broad? Can it hurt results to provide the suggestions? I have been providing a look-alike audience based on past customers. But if we have enough data in our account, would it be better to leave that off and go completely broad?

[@Kumar-rq9ro]

Very helpful. Thanks.

[@Troid-X]

Wait, how exactly is it working for Local-businesses that operate in, let's say, a bunch of neighboring cities ONLY…???

[@theMarketinglover]

Now Ben, Do have to switch back to the original audience in order to only "Retarget" ? BTW Thanks for video?

[@jboykenobi3081]

So does this mean you are switching from recommending a campaign with 5-6 ad sets? What structure would you recommend now?

[@iamwhoiam506]

Question: What about retargeting? Should I put them in a different adset or it doesn't matter anymore? Btw, there are no hard constraits anymore, even if you switch back to "old targeting", it still says "Advantage+", for example, it says "Advantage lookalike has been applied, we’ll expand your audience to include more people beyond your lookalike audience" - even though I switched to the "old targeting".

[@donnyjkimball]

If you're doing pure retargeting, you need to use the old version. Otherwise, add in all your warm with an Adv+

[@DAAC-HUSSAIN]

@@donnyjkimball Why there is a need for STRICT RETARGETING ? where if the retargeted audience didn't make the purchase still,will burn your budget whereas By using ADVANTAGE + AUDIENCE SECTION'S custom audience option will also deliver it to your custom audience + new customers that meta thinks can convert ,plus if you want strict exclusion in case of SOME DISCOUNT or limited time offer type ads you can simultaneously use AUDIENCE CONTROL option with ADV+AUDIENCE and exclude last 30/90/180 days purchasers.

[@firmaevents9594]

I adore you ben. I wait to see ur information❤

[@J-nas]

awesome edit. the mr bean part on point

[@BenHeath]

Thanks a lot :)

[@pratiksuryawanshi3011]

Loved the video. thank you ben.

[@BenHeath]

Thanks a lot :)

[@tommygallagher478]

Also - -did you figure out how to merge all engagements using their auto-placement? Big annoyance is I cannot duplicate into different interests/audiences "we built this ad custom to the xyz specific placement"

[@theafropolitanshop]

Interesting, I was wondering about this myself. Meta keeps suggesting it for one, so I know that's good lol

[@BenHeath]

Happy to help :)

[@Lizzzzzzzzzyyyyyyyyy24]

Hi Ben! Thanks for your video! I was wondering if your product is mostly for females, should you still run advantage plus and let them send the ads to both females and males?

[@BenHeath]

Sure, that wouldn't concern me :)

[@Ibizablog]

Hi Ben, in your opinion: what’s the closest we can get to pre-ios lookalike customer audience? For super niches in my case. What’s your advice?

[@theMarketinglover]

Ben you are amazing, A question of mine is, Is it good practice to test single single interest in multiple ad sets in Advantage+ Audience? I'll be waiting for your response.... Love You

[@BenHeath]

Thanks :) Sure, that's often what we will do.

[@theMarketinglover]

Thanks for your response@@BenHeath

[@RainKooser]

Thanks a lot!

[@BurkeFinancialCorp]

Great content! Does your company provide the Done-For-You Ads services in Canada?

[@BenHeath]

Thanks :) We do indeed. We have clients all over the world, including Canada.

[@DrHughWegwerth]

Great content

[@DaveSILVA-ot6oy]

Awesome video Ben. Ben, One of my clients ad accounts has disabled and it says insufficient funds even though $1000 in the account. Is there any way to fix this? :-))

[@BenHeath]

You'll have to contact Meta about that one I'm afraid.

[@abdelrhmanelsayed7639]

Does that mean that I can have both? Hard boundaries in aspects and other aspects the algorithm is more free to experiment at the same time?

[@BenHeath]

Yes to some extent. The hard boundaries you can set using Audience Controls and the options there are limited.

[@wrldwndr106]

so if i wanted to launch ads to open targeting... should i still do that just with the + help ?

[@Pabloasd4894]

Ben , is it the same if i switch to original audience but i dont change any age / interest ?. Is this also considered as advantage+ audience?

[@FalakShariq-vm7ts]

Hi Ben, I hope you're doing well. I was wondering if you could offer some advice on the Business Details section in Facebook Business Manager. Specifically, I'm not sure what to enter in the "Website" field since I don't currently have my own website. Any suggestions you have would be much appreciated!

[@RouteOneSoccer1]

Hey Ben Your videos have transformed our FB ad campaigns, so thank you very much for that. One question: when you transfer a lead from "raw" to "won" in FB Lead Centre, does FB recognise that and update its machine learning to account for the type of lead won? Thank you

[@BenHeath]

Happy to help :) I’m not sure on that but I would assume so .

[@RouteOneSoccer1]

@@BenHeath Thank you and last question (I may need a call with your team in 2 months once I have scaled up my ads just FYI) My FB account does not distinguish between ad sets and ads... when I set up a campaign I have two layers shown to me to edit - the campaign and the ad itself. Currently running 10 different campaigns targeting 10 different interests but they all use the same ad.... Thanks for your input, just highlighting it in case it's useful for your content.

[@danicaperunicic59]

yes, it does. If you go to Page - Settings - Page Setup - Data Sharing (must be ON) and read the text below, you'll see that all activities, including marking Lead Stages in Lead Centre are used to teach AI which type of people you want more of. Also, in my Lead Centre, Lead Stages have been changed to Intake, Qualified, Converted, Lost and Not Qualified. Has it also changed for you too?

[@RouteOneSoccer1]

@@danicaperunicic59 Yes it has changed for us also! thank you and best of luck

[@larisadigital]

Please Ben can you do a new video with the ONLY option ADVANTAGE+ AUDIENCE. how do we structure the campaign with this new audience? I don't have the SAVED audience option now.

[@BenHeath]

Good suggestion :)

[@YCManager-]

so what's the minimum Ad account purchase data to move on to using broad Advantage + Camp? Can you use advantage plus if you only have 100atc datas?

[@PhuongNguyen-oc6bk]

Hi Ben, thank you for your helpful videos. I ran Messaging campaigns with Advantage+ audience, i see the lower CPA but the quality of audience is not good. I want to target at people with high income, but Meta shows Ads to audience at lower income. How can i fix it ? Thank you 🙏

[@dubsecret]

Thank you for the great content, I’ve noticed that now when “switching to the old design” my detailed targeting is now called “advantage detailed targeting” when running a traffic campaign to a website and can’t be switched off. Do you have any info on this at all?

[@donnyjkimball]

They deprecated the ability to have it off just recently.

[@FranciscoGonzalez-rn9mf]

I have been running advantage+ for the last 4 months and its not doing bad but ny quesitos, can i run two advantage+ campaings at the same time? Thanks for your videos

[@nezaredres8236]

thanksg a lot boos

[@Motivation.1.07]

so i should use it if I have a new facebook account ?

[@BenHeath]

I’d give it a go :)

[@Motivation.1.07]

@@BenHeath Can you please tell me how as a smma agency i can follow up with the phone numbers I get from leads ? i mean i dont have any control over their ( the gyms ) Email or their phone number , I cannot just use my number ?

[@SauerkrautX]

I applied to your mentorship twice and it gave me a bad gateway error

[@learning11-d3g]

Hey Ben, how does that apply for a brand that is selling a specific product in a specific sports, that product has no use outside of that audience? do you still recommend broad targeting at the point?

[@BenHeath]

Advantage+ Audience will be the way to go for you. Add some specific interests and let Meta work it out from there.

[@learning11-d3g]

@@BenHeath Ben, I appreciate it. I do have one more question. I have notice I keep running into Audience fragmentation. 2 completely different products but same audience. What do you recommend in that case?

[@mouadelmoutawakil5164]

Hello Ben how are you doing ? I want to ask you something what if I create a campaign "sale" with objectif view content and give it a small budget like 3 or 5 dollar and I select a bench of interests then i leave it for 3days to collecte data after that I duplicate it and switch audience to adventage + it will work ? Or its just the same thing will happen if I select advantage + from the begging?

[@countrygoodsusa]

I have a question. I am running a giveaway with an offer o. The thank you page. I am using open targeting with an audience suggestion. I want leads, but I want purchases ultimately. Should I be using a purchase conversion on this one? Or a lead conversion?

[@jaystreet9904]

do you have a tutorial how to retarget Facebook ads from Google search keywords?

[@ehab772]

Should i use one product niche for each fb page instead of multiple niches?

[@Alaediaf]

thank you

[@toluojaomo5953]

Hi Ben Could you please create a video on how to get post id for an ads that is currently running or that of been switched off. Been struggling with that for a why now

[@ayeshanoor3235]

Hi there, you can go to campaign , ad set - ad and then right click on the ad that is running or switched off to copy its id.

[@automaton111]

Since Facebook removed the ability to target anybody on anything related to social issues, how do you advertise to these people now? There is a big upsurge in the labor movement and I want to target people interested in related topics.

[@jenncio9105]

I run secondhand clothing business . I wanted to learn how to successfully run ads cause mine always stops and not effective . Just a waste of money😢

[@spidermale3121]

If its only suggestion then why does the audience size shrinks on a side bar when you put “suggestions”?

[@mrpickle23]

What specific niches are you SEEING do the best right now in terms of direct to consumer sales ROAS? Which in your opinion are doing the worst ROAS direct to consumer right now in 2024?

[@alberto2120]

Anyone is having issues with custom audiences ? My "All website visitors" custom audience status is pending and this campaign is not running.

[@matthewmockovic4351]

Hi Ben, I can't see where you can make carousels with Audience Advantage+ - is this correct?

[@BenHeath]

You can still use carousels with Advantage+ Audience. You do so at the ad level.

[@mattmockovic8630]

@@BenHeath Thank you Ben. I've looked for it a couple of times but have missed it. I'll look harder! Your channel has been invaluable to me. Thank you

[@geoffreyliang4901]

Did they take away the locations option? Can't seem to target people specifically living in a location, seems the default is people living or recently in, but no option to change it to just living in

[@kylegalbraith8012]

Some of these businesses target people physically, right?

[@oinkoink644]

Can you target audiance by their native language

[@shapeup10min]

what about remarketing with advanced audience? I cant use the or change the audience from advanced to old one ? why?

[@freesignals3863]

so, I want to targeting people who traveling in this location, how can I target this people and showing my ads ?

[@COAHAMD0429]

Sir next video how to follow up one click in automated your business suite ❤thanks

[@codybruno]

Question. Is fb ads having issues? I noticed on my ads manager that my ad has over a 100 clicks, but when viewing the ad on fb it has 0 views with 1 like, and Instagram has 13 views with 1 like. How is this even possible?

[@stayingweird]

Curious if you get paid by Facebook for pushing this as it REALLY depends what you run, some ads will in general just make zero sense on Instagram and so forth. If your ads require attention span their are certain placements you certainly want to exclude. Yes, surely Facebook will "adjust" as time goes on and will pick the better placements but don't for a minute believe they are not going to waste your funds on their "not so good" Inventory of Traffic.

[@openlatedentistry]

What do you do when your ad set is turned off but fb sends a message saying it is approved via email? Thanks for the content!

[@BenHeath]

I'd turn it off and on again. Sounds like a bit of a glitch.

[@FrankfurtGems]

can we set hard boundaries to exclude 65+ years old people?

[@dispute777]

Please help me find some profitable ads type in meta. My monthly ROAS always around 2.00 How to keep ROAS around 4 or more? I heard that 8 ROAS is “industry standard” and ROAS lower than 8 it’s kinda unsuccessful ads. Is it true? Thanks in advance

[@amranhossain_1]

You have to scale your ads

[@tommygallagher478]

How do you manage audience overlap with this? Wouldn't I just want to create a separate adset for a LaL if I want to expand beyond rather than just blindly target ?

[@BenHeath]

I don't worry about audience overlap unless I have identical campaigns or ad set running.

[@Zoby2006]

Why aren't you making B2B video a newer version Please guide me

[@BenHeath]

Good idea :)

[@Zoby2006]

@@BenHeath Thank You For Responding I need orders of Modest Clothing How to target people & What should be the ad creative & other things If you can make a video refering to B2B , It will be benificial Thank You

[@karina_biagurova]

What about ads for recruitment companies who advertise some job vacancies? Shall we still switch to advantage+ audience

[@BenHeath]

I’d give it a go :)

[@coapa_760]

what if i want to test more than 5 ads with the same broad targeting?? more adsets? or

[@hanahjackiebote7169]

I'm a local business and almost all the time I get the "adset may get zero result". Regardless if I change the audience or increase the budget and meta team cannot give me an answer too. Any suggestion on what to do?

[@ashimaroy880]

Following

[@uploadvoice]

Your statement at 4:47 is not inline with your title “has changed everything” 😮

[@tommygallagher478]

if they remove my ability to remove this nonsense i'm going to have to start my own social media company. no facebook, i do NOT want people who do NOT fit my criteria

[@Alexanderbloomfield]

I run an agency. I run all of my clients ads in 1 ad account. They are roofers but in different cities. Can I still use advantage+?

[@BenHeath]

I would not recommend structuring things that way honestly. I would use a separate ad account per client.

[@anterosLondon]

I have a question hopefully someone can help me. I have a lookalike audience based on a custom audience which are INSTA followers to my insta page. Will that audience update automatically as new people follow the account? or I need to create a new custom audience every now and then and a new lookalike audience? thx a lot

[@lukasamaila]

Pls, how do I target real estate investors on Facebook?

[@quano2333]

Create video funnel

[@mmrm3302]

For me it doesn't work at all. Everytime FB thinks that it's a good idea to show my ads to people 65+. While my real audience is 25-45

[@kerwinbren]

I notice this as well... when it is on advantage plus audience ... we got bombarded by people so far from our targeting.. mostly seniors

[@arman10104]

awesome updates sir.

[@BenHeath]

Happy to help :)

[@muhamadridwan3649]

You Speak very fasttt....

[@einnlleinhatt_]

Hey, I'm new to Facebook ads after watching your videos i try to create a campaign to sell my web application. Since i just started i only tick message on WhatsApp. Then in this morning i got 4 people message me and I reply till the 4th person and my WhatsApp is banned. Do you have any idea why ?

[@G.on-uks]

Hi Ben. ,always excellent knowledge from you.!!! I am in uk , can you be my mentor for facebook advertising? Thanks

[@BenHeath]

Thanks :) We do offer a mentorship program. The link to apply is in the video description.

[@conradkfx6598]

Confused why my ad account still shows 0 for conversions but my reach is unlimited. Anybody?

[@BenHeath]

Are those the estimates? That doesn’t sound like actual results

[@DAAC-HUSSAIN]

ben is literally the SAVIOUR 😍😍