UX Design 2: How To Design a Website: User Stories

[@notagilbert]

7 Years later this is still gold.

[@Cyrano1987]

one of the few channels that provide real practically cases and not just talking about techniques without examples! Great thanks!

[@jessicasantiago4270]

These videos on UX design are incredibly helpful! I have struggled with getting a highly functional site for years and this will allow me to know exactly how to prepare the needed info and research for a designer. Thank you for creating these!

[@tiahoppington-scott4975]

i used this to complete my project for a digital marketing internship. thanks for this invaluable walkthrough.

[@andreeaistrate2222]

I learned more from this UX series than I learned from an online UX Bootcamp I paid £3000 for.

[@thefutur]

dayum!

[@avibrarbrar]

I learnt more software engineering from KZbin than my $36k degree. That’s the truth

[@TanvirAhmed-vx2zc]

Wow! What a nice episode for a developer mind reader. I just recently discover ( The All in One Man )Chris recently. But in this video, the answer from Jose was brilliant. The problems he "describes" and "questions" feels like from the mind of a real Web Developer. Hats off Man!!! Well done.

[@StephenLee529]

Fellas..! Awesome episode..! Now it's coming into view..! +JoseCaballer you were locked in..! Usually you are the happy go lucky Jose...! It was cool seeing you put it down. Great job..! Love the way the show is taking form. Bravo fellas..! Looking forward to the next episode.

[@ChrisDo]

Jose was on point.

[@elis2781]

So by going through what the user says they want, and seeing what tools are needed to make that happen, you can get a sense of what your website needs to be in order to be user friendly. Can't wait to see how complex user needs come together to form a functional (and user friendly) site.

[@mp3remix171]

This is more like Customer Jurneys, all the touch points of the interaction between a customer and the company. A user story gives us a need from a specific segment in one sentence, “as a ___ I want to ___ so that ___. And u make a bunch per segment and then prioritize what needs u have to solve on the page in sprints during the process!

[@mp3remix171]

@@nepkire well using the personas u walk through all the interactions a customer would go through (interactions or touchpoints) in using the app or whatever and see if they have any needs that is not beeing fulfilled, kinda like they did in this video!

[@mansoorahmed6580]

This is very valuable knowledge, would love to watch more of it :)

[@guillermocast01]

Jose and Chris are geniuses! Excellent job guys.

[@thefutur]

guillermo castillo can't take the credit. This one is all Jose.

[@thefutur]

19:40 Bruce Lee comes in.

[@chadtarheel]

Be like water! ;)

[@guillermocast01]

Hi from the Dominican Republic. You guys are incredibles, really cool way to teach this!!

[@thefutur]

Saludos Guillermo! Feliz Año Nuevo.

[@bryanjimenez1025]

Beautifully done. Thx guys

[@thefutur]

Thanks Bryan.

[@gabrielehohne9525]

totally true! good that you publish this!

[@thefutur]

Thanks. There are more in this series. Have you watched them?

[@gabrielehohne9525]

yes

[@niccohirajeta]

Great resources you guys! Keep the videos coming :D

[@thefutur]

You bet.

[@chris3275]

Jose and Chris, Another solid video. You make a lot of decisions based on the user profiles. How do you make sure that you create accurate user profiles rather than creating them arbitrarily? What type of research do you conduct before facilitating the user profile exercise with the client? It seems like it's extremely important to get the user profiles right since they drive the direction of the project.

[@thefutur]

+Chris Boston We depend on the knowledge of the team that we are working with. Typically, if you have a mix of executive, marketing and sales people in the room, they know their clients really well. We just ask questions and resolve conflicting ideas. We dig deep until we understand who the customers are in our own minds. If we have the opportunity, we talk to actual clients/customers and ask them to share their experiences.

[@FlorianPhilippe]

+The Skool Network, +Chris Boston, Good question. I'd also like to know how many profiles should you do for a company that has different products. Should you ask them what are the users in general, or get different users per product. (thanks a lot for the amazing videos btw)

[@thefutur]

I would recommend building between 3-5 profiles. Build "typical" users for each product and include any outliers if it's a potential "growth" user.

[@FlorianPhilippe]

+The Skool Network got it! thanks for the quick answer !

[@thefutur]

You bet Florian. The whole point of building user profiles for products is to make sure that you are addressing the user's needs/goals.

[@BabakSalimi74]

Hey Chris would you just stop looking at your watch while Jose is talking! How do expect the audience to pay full attention when you don't?! At least you distracted me, I don't know about the other viewers! It was incredible thanks for doing this types of videos...

[@thefutur]

It's a running joke we have going on. Jose talks. Chris looks at his watch.

[@chadtarheel]

Great discussion and flow!

[@hfortenberry]

I am loving y'alls ending music! Keep that!! :-D

[@thefutur]

Thanks Aubrey. We switch things up from time to time, but thank you.

[@vasimmansuri254]

Hi, Amazing video guys. one question. 1. Lets say Joe is on website and about to book. since you are suggesting he should invite couple of friends and the auto mail system will send mails to everyone Joe invited. Dont you think this feature will prevent Joe from booking since he will wait for the friends to respond on invitation so that they can mutually decide dates?

[@gregorykendall1387]

Love this. I'd like to know how you get to create the user profile/stories. How do you get to the 30 yo CFO who likes to do this or that, has ADHD etc... In this example you maybe get to ask the owner of the place but what about situations where it's an e-commerce site where you don't ever meet your user

[@thefutur]

+Gregory Kendall It's all about the profiling. We have to refer to archetypes that we are familiar with, i.e., somebody we know in real life, a movie, tv show, etc... If not, then we need to invite people into the session to be able to do this. The strange thing is, once you get to know a CFO at any company, they have similar traits. You can borrow some of those. We're not saying that it's easy to do, and that's why as a facilitator, you have to have broad knowledge of people, culture, trends, etc... You have to be a great listener and observer of behavior. And most of all you need to have deep empathy.

[@gregorykendall1387]

Thank you! Great explanation. Lots of work to do now... :)

[@campyman]

Love this episode!

[@devvvvvvvvvvvv]

I'm still trying to understand how you get these profiles. Are they made up? Does the customer provide them? Did they already have this profile before bringing you on?

[@thefutur]

No. We created these profiles with the customer.

[@gabyfutch848]

Very helpful! :)

[@toufikkhattara9419]

awesome guys,wish i had seen these before

[@thefutur]

now you have. better late than never.

[@toufikkhattara9419]

yeah sure , thank you so much

[@Wvk5zc]

Question, is this what they call 'lean UX' process?

[@Oddencreativemedia]

Liking it. Gave me a couple of new insights for how I work through mine. I need to get a bit more personal.

[@marinalemos2705]

Hello! I am writing from Sao Paulo, Brazil, and would like to thank you guys! The videos have helped me a lot. I am an editorial designer trying to enter the area of UI / UX. I always worked designing magazines. The publishing market is now very weak and there are not so many jobs. I'm unemployed now also because of the economic crisis.... I'm looking for some tips on how to migrate from offline design to digital design, how to build a portfolio, where to start... Thanks a lot! :)

[@thefutur]

look at companies you admire. do spec work that looks like the work they do. that should get you a start.

[@LaithWallace]

Great breakdown Jose

[@arabiccompprograming5161]

You emphasised that in essence a typical web site is non-linear. That has to be the case, have you suggested that dynamic web sites are non-linear in design. As for the needs for functionality of a dynamic website, that is rich in reaching its audience, this will also be determined on its coding tools. html5, css3, jquery, etc.. back-end features database design. etc..

[@trystonantol8685]

do you use webflow or somthing else for site design ?

[@thefutur]

We don’t. But Ran Segal does. We use Sketch.

[@trystonantol8685]

The Futur thank you for the quick reply.I’ve seen people using both? I’d like to learn but I don’t have much technical background with html,css it anything.I’m looking to start an smma so I follow you,cereal entrepreneur,dan lok,and I do follow ran segal,and others.as far as web design goes can I learn and teach a team of 2-3 or should I outsource when I’m just getting started?

[@tangledupinblue1996]

When adding features that could add a lot to the project in size, time, and resources, at what point do you begin to talk about the pricing change and when would you come up with the final price agreement? Great video guys though, very informative 👍

[@EricKazda]

I'm very curious about this too. Is this process done in a pre-production phase where the project quote isn't frozen? I love the "sky's the limit" approach, but how are client expectations and budgets managed?

[@mr_jeff2932]

Powerful.

[@Wvk5zc]

Nice! Can we get Chris to do the writing next time? :D

[@thefutur]

Commanche for sure.

[@muzili4725]

i appreciated this is free online

[@tekiero]

Where is UX part 3?

[@fangfang5422]

Great content! But am I the only one who cannot stand the sound of the marker pen on paper?😣

[@thefutur]

Sorry about that

[@Irulien]

👏🙏👏

[@WheelsandDrift]

you are using CMYK colors, and talking about a website which should be in RGB. ... where was your user experience when you made it?

[@thefutur]

you win.

[@amandahilleary2581]

Is this the customers story or the owner of the website??

[@thefutur]

Customer story.

[@BaloosSketchbook]

Is it just me or in intro you both say "Business of Design", when it was "Design of business" and "Business of Design"

[@thefutur]

you caught that. Jose can't remember his lines. : )

[@BaloosSketchbook]

The Futur well he designs sandwiches and that's one way he makes us listen

[@thefutur]

BaloO's Sketchbook that's right.

[@solidkundi]

that marker sound......bruhhh

[@thefutur]

Praj Rasa yes. We get it. I know it's killing people.

[@solidkundi]

especially when talking about user experience lol ...otherwise great content :)

[@reubenfriedman5249]

I was watching your first video on UX Design and the decision to use a different company profile here in your second video really has me lost....I think you guys forget something in this video...who is the user of these videos?

[@mountainman6172]

19:51 has this individual just woken up ?

[@cyberneticbutterfly8506]

How do you deal with the technical person at times not having a snowballs chanse in hell to make reliable estimates? Preferably in a way that doesn't devolve into a blame game.

[@AirsofterAton]

I can't stand the screeching sound but I need to see this

[@thefutur]

pain is temporary. knowledge is forever.

[@bireyanonimoglu2750]

@@thefutur oh cmon just put it there a plastic board.

[@busyexpressmusic]

the handwriting....

[@thefutur]

sorry. the marker killed everyone.

[@edwardamaral6819]

like

[@thefutur]

thanks

[@leonelmateus]

obtainability? attainability. wtf.

[@anthonymeszaros8816]

stick around lol

[@yashapatki3731]

please stop the marker sounddd

[@onurdxb]

Please next time use a pen without the irritating sound, so some people like me can also watch. You design user experience, and as a user of this video, I can tell you, you failed on this one.

[@christopherolsson9072]

Calm the phuck down!