When Loyalty Programs Go Wrong [Experience Action Podcast]

Ever found yourself excited about a loyalty program only to be let down by the redemption process? You're not alone, and this episode is dedicated to unraveling the complexities of these programs that can enhance or hinder the customer experience. Jeannie Walters dissects the frustrations many face and shares insights on creating a seamless reward system that delivers on its promises. We dive into why it's vital for businesses to not only attract new customers with shiny offers but also to maintain and deepen existing relationships through reliable and meaningful engagement.
This conversation isn't just a critique, it's a roadmap to excellence in loyalty program implementation. From the necessity of thorough testing to the importance of equipping staff with the right training, Jeannie emphasizes that the backbone of a successful program is its dependability. We look at the tactical impact these programs have on customer retention and why showing authentic appreciation goes a long way in building lasting brand loyalty.
Tune in and learn how to transform your loyalty program from a mere marketing tool to a genuine expression of gratitude toward your devoted customers.
Resources Mentioned:
Experience Investigators Website -- experienceinvestigators.com
Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! / jeanniewalters )
Subscribe to Experience Action on your favorite podcast app from www.experienceactionpod.com

[@user-qu8dt2ig2v]

This is a great question! As a couponer I see this all the time! And these stores have no knowledge of how their loyalty systems work let alone make it better! The need to start at the basics. Learning what it is. #2 learning the way coupons, rebates, ect work. #3 Customer Service is an absolute

[@jeanniewalters]

Thanks for sharing your experience and thoughts on this!