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Join me as I explore how Hollywood and other big corporations capitalize on repackaging and reselling the same products in new formats, and what this means for creativity and consumer culture. In this video, I delve into the strategic maneuver by Hollywood, starting with an imaginative scenario where an intern named John proposes selling the same movies in HD. Despite initial dismissal, this idea leads to an industry-wide practice of repeatedly selling the same content in formats like Director's Cuts, Blu-ray, and even 4K resolutions, capturing immense profits.
But it's not just movies. This practice extends to tech giants like Apple, who rehash product designs with minimal changes, convincing consumers to repurchase what they essentially already own. Moreover, I discuss the ongoing shift in software sales, where companies like Adobe move to subscription models, costing users significantly over time without substantial improvements.
We also consider the implications of these strategies for creative individuals in an era where AI begins to dominate creative processes, threatening the diversity and authenticity of artistic expression. This video is a call to action for all creatives to recognize the pivotal moment we're in, as I outline the potential future where AI could further homogenize creativity, making it more challenging than ever to stand out.
How to fight back? Simple build your personal brand, your human brand. Here's a free PDF to help you with that. forms.gle/wW8f5F9urbNqcxH28
Remember: This discussion isn't just theoretical; it's about preparing for a future where creativity and individuality will be paramount. Whether you're an artist, a filmmaker, or just someone who cares about the integrity of creative professions, this video is for you. Join the conversation and let's navigate these tumultuous waters together.
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