When SHOULD You Use Advantage+ Placements?

Should you use Advantage+ Placements in your Facebook ad campaigns or Instagram ad campaigns?
Meta has rebranded Automatic Placements as Advantage+ Placements and they recommend that you use it.
There are times where you should use Advantage+ Placements and times when you shouldn't Advantage+ Placements.
In this video I walk through those scenarios and show you which Facebook ad placement options you should use.
#metaads #facebookadplacements
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[@larslien2485]

Should I use Advantage+ placements when I have just started posting Facebook ads, taking into account that I am using a conversion-based campaign objective and that I am optimizing for conversions? Could my lack of previous data cause the algorithm to place my ads in random locations at the start?

[@NimbusTheSkyKid]

I’m doing conversions for a local event and I was doing manual but now it’s suggesting advance placements but it’s trying to change my location from a city to the whole country, should I still change it ?

[@lluiszardoya]

Thank you so much man!! This was very helpful :D

[@BenHeath]

Happy to help :)

[@justinwiechman]

Is Advantage + only good if you have current facebook pixel data on add to cart, abondaned cart, land on page. Or will is perform okay without a pixel?

[@rezose1599]

Ben, what would you recommend me to do? I need a campaign for leads, sales or conversions and it should be running on Instagram only, so conversion location should be instagram direct, cta "send message". Because I don't have good website for the funnel and my target audience is on the Instagram, I don't want clients from Facebook. With the new FB ads interface i'm just not able to run campaign that I need and with old interface it was not a problem. Fb just removed very needed functional which is stupid.

[@bhargavid2400]

really informative and crisp

[@kylemichel3006]

The editing... Good job. We see you.

[@BenHeath]

Thanks for the feedback

[@OleStrandMarketing]

Awesome video Ben. I just made a video talking about why I downscale some campaigns during BFCM for businesses that don't offer special offers related to Black Friday etc. Would love to hear your thoughts about that strategy.

[@jasonharris8181]

Iv got an interesting question Ben. I’m using FB ads to drive traffic to my Fiverr gig so there is no FB pixel to track conversions. With this in mind, am I using Advantage or not? Also what type of campaign? I actually set it up manual and to show ads in the feed only as I heard this is where conversions are more likely to take place. Keen to hear your thought.

[@RyanYoung-br1iz]

Thankyou, this really changed my perspective

[@asafbl1922]

Love Your Content Ben!! In the same matter but on a different subject (related to optimization). In a situation where I run a Sales campaign (conversions) and I sell expensive products. I have both a purchase button and a "leads" button you can call it that way... It's rare that someone makes a purchase without talking to us first. Would you optimize for a purchase or a lead when it comes to a conversion event? The final goal is a purchase, the way to get there is usually by talking to our team. Thanks in advance, again, love your content.

[@nikolakojic]

Don’t really agree. Facebook would be using less than $0.5 on lower quality placement and you’re running agains FB algorithm. Power5 or now called Meta Performance 5 is all about that.

[@ricky-pauloneill3052]

in short, if it's link clicks you optimise for, turn off the audio network. If it's a conversion you're optimizing for, leave advantage + placements on?

[@ryanpaproski4850]

PLEASE make a video on how to disable 'Info Labels' at the ad level!!! It's very annoying when I have to deselect all the options within the info labels and then it populates it automatically right after again! I don't see this feature as having any benefit to my ads

[@guhanvanderryst2103]

Good day Ben I've run a campaign for 3months now at the beginning it was doeie greate. I also dit the 4 ad sets and I started to scale the campaign..facebook gave me an agent to help me with the campaign at the beginning it helped and the campaign grow but the last month results dropped of alot but she had us combine alot of ad sets and put retargeting and lookalike in one ad set and put a bunch of targeting options into 1 ad set when results start to drop of and it dit not change anything...so now i dont know must I just tell her ill will go on my own...and then try to fix campaign of just turn this one off and start a new one and dit what I dit...

[@akashbhilfitvlog]

in the manual placements I am not Able to select Instagram option despite I have reviewed all the desired settings in placed

[@lucasalvini1078]

Hello Ben, what placement do you recommend in "Meta Advantage+ catalog ad" campaigns"?

[@oscarnolblad4979]

Hi Ben, should i still use this guideline even if my budget is pretty small. I work with a client thats in the eyewear niche and we have a budget of 60dollars per day. 4 adsets with 15dollars per adset. But if i have a small budget and use advantage+ placemnts, wont that make it so my ads gets placed in the cheaper options like the auiance network insted of reels, feeds and stories.

[@costo8779]

Bro please answr me: i can't deselect instagram when i choose manual placement

[@user-mu5rh4zq7z]

Mouth is always open in every thumbnail, are you really surprised or thirsty!

[@slbdnkrmpc9951]

If I am doing conversion in messenger for sales without pixel, would you still recommend advantage+placements?

[@BenHeath]

Yep :)

[@DaCake2]

Hi slbdn, I came across your reply and I had a question for you, if you don't mind? Originally I was looking to run sales conversion ads, but I'm not able to install the pixel. That said, I figured the next best thing would be to run "traffic" ads. I'm just curious, how were you able to run sales conversion ads without the pixel? Any advice is greatly appreciated!

[@slbdnkrmpc9951]

@@DaCake2 Hi Thanks for reply, Basically I would run messaging conversion ads, in that way I would generate leads, and some of those leads would later convert into sales. Facebook would only register messaging conversion, not the sale itself. Under Sales Campaign, Engagement Campaign or Leads Campaign you can choose for your conversion to happen in messaging apps, and then the campaign is optimized for conversations. I think that Ben even mentioned it in one of his videos that campaign objectives don't even matter that much anymore rather it's optimization for ad delivery that matters.

[@hasanaman3960]

Some rebranding by Meta. Not sure if anyone ask them for it 😁.

[@maho1122]

Hi Ben should we raise our budgets during Black Friday weekend cyber Monday? Link clicks seem very low the past few days not sure why in my best performing ads😭

[@ritjain13]

When are going to make video on advantage shopping Campaign?

[@ryanerwood]

Really useful mate👌🏼appreciate it

[@Jodexxo]

Hello Ben, can you also feature Engagement + messenger conversion.

[@kurus3]

Ben, I tested it for collections. With those it makes no sense as collection turns into a post on many of them

[@DonovanGlass]

Did it maintain? I have not had any success with Advantage+ on a $9 product. Normal ads: $5-25 CPA this after 20k spent: $400 CPA 😂

[@BenHeath]

Wow that’s a huge difference. How come you spent 20k and didn’t turn it off sooner?

[@DonovanGlass]

@@BenHeath testing it for em

[@wallaceywill]

Hey Ben! Any updated videos on how to best retarget using messenger ads?

[@kryskay989]

Big question is when will FB bring back the option to schedule an ad on a scheduled post lol We're no longer able to schedule a post and schedule the ad at the same time :( We're having to wait for the scheduled post to be published, and then go through the process of creating our ad.

[@cerisful]

Hi, Love your content!!! Do you have a video about Advantage+ Shopping Campaigns? Not sure if I should use them or target the sale campaign by myself

[@BenHeath]

Thanks :) Not yet but I will do soon

[@surajmhatre269]

Sir please create a complete Facebook ads videos for sales and leads complete from A to Z🎉❤ BTW the video.editing is awesome

[@BenHeath]

Thanks a lot and that's a good idea :)

[@DaCake2]

Ben, I'm a new subscriber and I just want to say, your videos have been a lifesaver! 🙏🏼 After watching your last video, I have a question. You said you always recommend running "sales" ads for the best conversion, but for some reason I can't install the pixel because my accounts are eligible yet. That said, can I still run sales conversions ads, or is my best bet at this point "traffic" ads? Thanks!!!

[@BenHeath]

Thanks a lot :) I don't always use sales. We will also use the leads objective for example. If you are sending people to your website then yes, you need to install the Pixel to get the most out of a sales campaign. You can use traffic in the meantime but the results will be significantly worse. I would probably wait until you can use the Pixel.

[@AlinaKaltseva]

I work the same way 😄 great video, I'm from Ukraine and I enjoy listening to your British accent

[@BenHeath]

Thanks :)

[@recruit757]

Ben, I'm a Facebook marketer. I've been prospecting in specific categories, checking out ads and pursuing advertisers that might need help. Because, I've clicked on ads, I'm starting to get more ads from similar advertisers in the same categories. Here's the strange thing. I'm now getting ads from distant parts of the USA, Germany, and New Zealand. I have notified a few of these folks to let them know that their ad dollars are being wasted. There can't be that many people making a mistake with their geographic targeting. What setting is causing these wasteful placements?

[@DanEnescu]

Probably retargeting ads? If you interacted with their ads/fb page/ig page you may have entered their custom retargeting audiences.

[@recruit757]

@@DanEnescu let me clarify... I clicked on an ad for a local roofer, for instance. I started getting more roofer ads, but for roofers from Florida, New Jersey, Germany, Canada, etc. Not ads based on a specific company's retargeting, but ads based on "category interest", regardless of my location.

[@SheikhMuhammadShaheer]

Hey Ben! Is it ok to pause non performing ad set in a CBO campaign? I have two ad sets running in a campaign.

[@BenHeath]

Yeah absolutely - we do that all the time

[@KevsGuide]

Thanks. What about expanded demographics?

[@BenHeath]

Sure - I don’t see an issue with that for the most part. Again I would prefer to do so with a conversion based campaign objective

[@kaypkargo852]

I have had better performances when I activate the advantage+ placement feature

[@BenHeath]

Yes and I imagine you are using a conversion based campaign objective? In that scenario I use it as well and say as much in this video

[@affordablepropertiesbyCAMI]

Informative! thank you ben loveyou!😊

[@BenHeath]

My pleasure :)

[@YonePepe]

Ben, I'm getting extremely low CPM ($ 1 USD), low CTR (0.25%) but still low CPC ($ 0.40 USD. Is this normal or very unusual?

[@BenHeath]

We don’t see CPMs that very low often but I would enjoy it!

[@INEDABJRSA]

We do see such figures in South Afri a for big brands, especially CTR and CPM being that low

[@Small.Town.SwagCCS]

1000000000% agree with this! It proved to be GARBAGE for my traffic campaign! Thank you for confirming what I believed to be true as well!

[@BenHeath]

Happy to help :)

[@muhammadizhar82]

In your channels there is a lot of playlists I am also a social media marketer but I want to learn advanced Facebook marketing so which playlist you recomend me if I want to learn and work with your agency thank you Ben 🤗

[@BenHeath]

I'd check out the in-depth tutorials one :)

[@muhammadizhar82]

@@BenHeath ok then share me it's link thank you 🤗 I well be waiting for your reply ☺

[@otaandorfer9304]

Thank you for your content! Best channel focused on facebook ads there is!

[@BenHeath]

Thank you very much :)

[@Kumar-rq9ro]

Thanks.

[@Therealmialockhart]

Thank you! You are Amazing!

[@BenHeath]

Thank you too!

[@rezasemnani7421]

Many thanks for the great content Ben!

[@BenHeath]

Happy to help :)

[@zobecookingcorner4391]

greate bean!

[@larisadigital]

Do you have a Google Ads course?

[@BenHeath]

I don’t I’m afraid. Maybe one day. They just take an enormous amount of time to put together and keep updated

[@KevsGuide]

Great

[@interiormonk7363]

hello Ben i love your....... videos a lot cant get better than this - can u make a video on what is Facebook bpmmethod faatt-framework please please.

[@BenHeath]

Thanks a lot :)