Food Theory: Froot Loops and Apple Jacks Are SECRETLY The Same!

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Breakfast cereal is a staple of many childhoods. Trying to get your parents to buy you the cool cereal with the fun and colorful box? Been there, done that! Now that Food Theory exists, I can go back and try to answer some of the questions that have haunted me since childhood. Questions like, what the heck do Apple Jacks actually taste like? They never say they taste just like apples despite it being in the name! So what flavor are they and WHY do they taste awfully close to their competition - Froot Loops? Get your cereal bowls ready, Theorists!
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Credits:
Writers: Matthew Patrick and Luke Barats
Editors: Danial "BanditRants" Keristoufi and Koen Verhagen
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
#AppleJacks #FrootLoops #Cereal #Breafast #CerealCommercial #FruitLoops #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory

[@user-en7dx1qp3k]

Loop 1: "It's a citrus" Loop 2: "It's a subtler citrus" Loop 3: "It's a subtler citrus" Loop 4: "It's a subtler citrus" Loop 5: "It's a subtler citrus" Loop 6: "It's pretty subtle"

[@uBreeze]

citrus

[@chudsterbudster2549]

citrus indeed

[@enchantedshears5357]

indeed citrus indeed

[@onagle_9279]

Matpat found himself a citrus friend

[@flyingtoons2703]

Loop 7: JUST CARDBOARD

[@dragon9261]

This episode isn't really testing if apple jacks and froot loops are the same, but just Matpat coming to grips that Froot loops all taste the same.

[@victoryjamz]

And i love it

[@alyssamcnicol8565]

@@victoryjamz ^

[@birdie394]

@@alyssamcnicol8565 ^

[@rikdenbreejen5230]

Yes, a flawed episde... but i love it

[@sarcasm_increase1534]

Dr Agon so true

[@businessbot4071]

Now I wanna see an actual apple jacks commercial where they ask "Then why do you like them!", and they respond "The box is a great color!"

[@doomfox6241]

I remember eating them individually as a kid while I wasnt paying attention and noticed they tasted the same. When he mentioned the orange and green ones having different flavors my immediate thought was "i thought they were the same?" my entire life I thought everyone knew this. The only difference Ive ever tasted is some of them have less flavoring.

[@lululala6166]

Same! I had Froot Loops once as a kid and I tasted all of them all at once and then individually and realized they all taste the same. I also thought everyone knew too.

[@jessicamallik9729]

Honestly I never really noticed a difference to begin with. I didn't realize they were supposed to be different

[@qra5005]

When you knew Froot Loops were the same flavor before MatPat: This power...... I can feel it surging.

[@monkeywithgun3161]

UNLIMITED POWER

[@Frostblitz96]

Your brain will focus on the flavor you expect when you have this kind of mix

[@CRUCIFIEDHAM]

**levitates**

[@ajexists1214]

I was going to say... he didn’t know they were all the same?

[@billkling378]

I don’t like Fruit Loops so there is no way that could’ve happened to me

[@RobertoDeMundo]

People: Matpat tell us if cereal is a soup Matpat: *did I hear cereal*

[@KayKay-ms4le]

''Hey Vsauce! michael here''

[@slug9378]

@@KayKay-ms4le that comma is misplaced

[@not_sauceremover1203]

cereal is a stew lol

[@milanbeerepoot4260]

Cereal isnt a soup cause cereal isnt commonly eaten hot

[@mister6599]

@@slug9378 you right

[@brynncess2228]

"Oh we got one! Well the last 4 I've given you have been different colors" 🤣 it gets me every time 15:15

[@lod4246]

20:24 Huh, I always wondered that. I always wondered why cardboard tasted like cereal.

[@SebastianRivera-mv8hg]

Mattpatt: Asks rational and relevant questions 90’s kid: *He’s too dangerous to be left alive!*

[@highgrounder]

Just 90's kid 1. #2 was fine with it

[@HOTD108_]

Anakin, I can save the one you love!... But that's just a theory! A Sith theory!

[@efrentoscano3786]

LOL

[@joemullarkey5719]

A prequel meme? A surprise to be sure but a welcome one.

[@corecross]

*d tggggcc#*

[@TumbleWede]

Imagine finding three people eating Apple Jacks in a heavily graffitied alleyway

[@tree0137]

TumbleWede ye

[@supersmashnoob7271]

Lol

[@avengefullgirl95]

Sounds like high school

[@legoworksstudios1]

@Garrett Tomlinson that'd be an interesting KZbin video or a story to hear on a podcast

[@RaifuEnthusiast]

@snusnu wise snusnu

[@demoncyborg9802]

Steph just trolling mat with the blind taste test is so funny everytime

[@eggsbenedict8388]

For when it came to the different colored Froot Loops, I believe that the different flavors idea are physiological more than anything else. I think that when you look at the colors, it automatically makes you think of a certain flavor. Kinda like how we compare certain colors to emotions. And because you think of that specific flavor and all of the flavors are mixed together, your brain automatically picks those specific colors and flavors out of all the others causing you to taste different flavors.

[@eggsbenedict8388]

Smells and flavors😂

[@r4nd0mguy99]

In Germany, we have a saying of “Das Auge isst mit.”. It basically means that, when you see what you’re eating, the taste changes according to your thoughts.

[@basilsigerson]

It is also used when you have too much on your plate and you can't finish it.

[@basilsigerson]

Btw. German Greetings. Guten Tag, andere Theoretiker.

[@whyevenbother7370]

That's called subliminal messaging

[@liajulee4451]

That's how we say it in DEUTSCHLAND. Bruder muss los

[@aldguton]

The placebo effect is the same thing really

[@Aegon1]

Stephanie: What does this one smell li- Matpat: C-I-T-R-U-S

[@osmosisjones4912]

What do apples taste like. You think Matt pat of all people would understand why different flavors would have different reaction on your taste buds

[@BrotherTheory]

Nice, AEgon :)

[@josephmardesich5558]

That nineties intro was HILARIOUS. being a nineties kid, I can say we had no breakfast meetings in "heavily graffitied alleys " lol. The lack of parental supervision, right on par with reality. Good times

[@GoolemMAn]

0:18 the nerd kid that thinks to much

[@C4ndyC4d3t]

😂

[@neputendo]

"Apple Jacks and Froot Loops are the same" literally every kid who eats a shitload of cereal: "first time?"

[@idk._sethh]

This channel is supposed to be family friendly well at least no cursing

[@mayo_man2140]

It's the same with the color thing

[@priskmo997]

@NeonNinja lmfao

[@auggie.at.random4375]

Exactly!

[@JavaScrapper]

@@idk._sethh no really

[@chefgustapo5880]

The one color blind kid watching this: "But it's all apple jacks"

[@BrotherTheory]

So true, Chef Gustapo :)

[@tralecs8236]

Always has been.

[@flamingworldz7663]

You found em

[@farah6567]

@@tralecs8236 i was gonna comment the same thing lmao

[@Dethgears]

no its all fruit loops to me

[@DrewTrox]

This blind taste test did confirm another theory, a color theory. The sharp flavor was clearly red, and the subtle flavor was blue.

[@umphoenix]

I love the fact that this video and the video "Don't Trust Your TASTE!" from November this year (2022) practically go hand in hand. The whole thing with vision and taste changing things

[@samuelemeraldosimangunsong6109]

"Froot loops and Apple Jacks are the same" L O O P I S L O O P

[@natlemonyfam4637]

F L O O R IS MADE OF F L O O R

[@carissamace]

In the beginning I was me-Rogal Dorn

[@tabithagoodlet9644]

L 0 0 P

[@greasegoblinmaximilius1929]

I REQUIRE THE LOOPS BROTHER

[@itsuki6622]

P00LSIP00L

[@cullenhutchison6528]

"It doesn't taste like apples." "Then why do you like it so much?" "It tastes like cardboard!"

[@sylph4252]

With less than 1% of fruit and other harmful substances

[@kaizillakingofthemultivers7881]

LOL 😂

[@moondust2365]

@@sylph4252 Why did you say that in such a way that it makes me assume you believe that fruits are "harmful substances"? XD

[@Omphala100]

6:12 I never knew I would see that, never wanted to see that, and I can’t unsee that.

[@isabellagarciacasarin4395]

2:47 fun fact (at leats in the state that i live in - and in the country of course [brazil]) "Sucrilhos" became so popular that became a comun name for every cereal, even if it does not taste like Kellogg's sucrilhos (for exemple, even if its those ball-shape chocolate one's people would still call them Sucrilhos bc its just a popular name at this point)

[@bellasage518]

"it smells like you're perfume" facts..his wife smells like fruitloops and that's my headcanon now

[@thedevildarksoul9727]

Source for pfp ?

[@Katherine_999]

Well frootloops smell a lot like bergamot, which is citrusy and an element in earl grey tea and can be found in perfumes

[@donaldbagwell7202]

I love how your mind works

[@ambozz3726]

You have to decide. Is she his wife or is she a bottle of perfume?

[@alexandru-marianivan7048]

@@ambozz3726 probably a bottle of perfume

[@eliasbostic976]

I love how “froot” is a scientific term

[@Whyns]

Fŕöøť

[@pyrocinematics6649]

Ah yes, I too love ingesting artificial flavors obtained through capitalism

[@toxytoxel113]

@@Whyns Frøõt

[@zacharycrystal2324]

It’s actually so they don’t get sued

[@xxcalamityglitchxx3242]

Foot

[@mikemcconeghy4658]

Fascinating episode. I came into this skeptical, but you've convinced me.

[@connergames7410]

Great video Matt love the work keep it up. I honestly always thought that they tasted the same anyway

[@possessedpicklejar4762]

It’s psychological. You expect to taste orange, ya taste orange. Ya expect to taste lime, ya taste lime.

[@doomyboi]

That's the cunning behind the FROOT flavoring

[@megatronusorionpax4900]

I expect to taste apples though especially for the green 😆

[@o0DreamCream0o]

SOMEONE DID THIS THING IN THE SCIENCE FAIR WHERE THEY COLORED COOKIES AND JELLO DIFFERENT FROM THE FLAVORS

[@evanfreund5651]

Blue is my favorite flavor. So what?

[@uljk5699]

Sometimes they add a hint of artificial, cheap scent for another layer of treachery.

[@humanoid251]

The “I swear all the colors taste different” is a great example of priming. All the froot loops have the same flavor but the commercials have primed you to believe that the blue ones are blueberry flavored and the red are cherry flavored , etc so when you see them individually and taste them your brain is able to pick up that flavor but it’s basically impossible to discern them blind because your brain doesn’t have the colors to associate the flavors to. Brilliant psychological tactics there Kellogg’s

[@aquawarrior]

Same with skittles until about ten years ago. Do the research

[@chasevinhateiro798]

Also the same with airheads I believe

[@nicoornelas5676]

@@chasevinhateiro798 Okay, I already knew that all froot loops taste the same before it was even told to me, but AIRHEADS?!

[@KevinAccetta]

I never even knew they were thought to taste different. They all taste the same to me lol

[@BrotherTheory]

Don't be fooled, they're all the same flavor :) I could have sworn they had unique flavors though :/

[@houstonbaxter5537]

Love seeing MatPat on screen! You guys' chemistry is spot on! Keep it up!

[@Tenko-no3jo]

6:20 i love the chewing animation😂

[@gabrielrossi853]

My teacher: blind guessing gives you a 50/50 chance MatPat: I'm about to end this mans whole carrer

[@jonjames6326]

Hahaha

[@gamingcookiereal]

did the teacher not think about when there are more than 2 options what

[@PhaserFelix]

Well it 6 options, which means it around 17% for each guess. So blind guessing is 17/63 times 6 in amount. So his chance to be correct all the times is..... MATH

[@callemontelius4772]

My dad's friend had a test in school where he got 100% wrong on a multiple answer test. He managed to convince the teacher that wasn't reasonable and that he just misunderstood what option to X out. So he was given a 100% right after that

[@esralper00]

I am sure he didnt say that. He probably said that as the number of trials increase, ratio of the choices approach 50/50 statistically. In this case neither is the trial size that big nor the bigger factor being selection is completely random.

[@PresidentFunnyValentine]

Apple Jack's? Ah, yes, colorblind Froot Loops.

[@clutzicon8142]

Well yes

[@originalmemes21]

Well yes but actually no

[@joshkirkland1911]

Yup

[@AstralShot]

@@clutzicon8142 but actually no

[@FrashBucky5625]

Yes and no at the same time

[@YOLANDACENOZ]

I straight up love this channel and I love Matt he's a very good guy😁

[@alexdenommee3219]

So I used to work food production in a facility that made Clif bars, and a whole bunch of other brands of bars. In regards to the listing of ingredients, the fact that are weighted the same is pretty much 100%. The fact is, it could be done in multiple facilities, but in all reality it makes sense that it's just a secondary conveyer with a secondary hopper that pulls half the batch of fruit loops down into a cinnamon bath or whatever. The place that makes Clif bars, also makes those quaker baby bars, which are far better than clif bars lol.

[@Toast_Sandwich]

What flavor are fruit loops? The answer: Placebo effect

[@victoryjamz]

Yeah thats the REAL topic of this episode

[@NathanPa-xo3zj]

Its literally from your brain, it reused what flavor that you favor the most

[@mralabbad7]

What next Are you gonna tell me that all skittles taste the same

[@Kvat]

yes its the same with skittles they are the same flavor but smell different

[@NathanPa-xo3zj]

@@tiffanyh.5788 He means that Skittles are basically same flavor with diferrent fragrant

[@zerocolt189]

"Because they're stupid kids" -Matpat 2020

[@MinisDunyasi5]

I have a Theory: What happened to The Oreo Cakesters? They were so good and then they suddenly disappeared Seriously what happened to them?

[@Tf-cs4ez]

@@MinisDunyasi5 because they’re stupid kids

[@imeprezime6108]

19:47 he should've just ended it here Btw. u didnt provide us with a taste test of eating froot loops and cardboard blindfolded, u disapointed us

[@chubbytami4752]

I love matpats intro they always make me laugh and rewatch it atleast more than once

[@nikoewindstorm8490]

“I swear they colors tasted different” They all taste the same it’s just your brain telling you they taste different based on the colors. There was a study done with jell-o where different favors of jell-o where died differently. Like grape was colored red. And most people thought that the grape jell-o was actually cherry just because their brains told them red should taste like cherry not grape. Now what about that for a new food theory 😆

[@ark4dius]

@Naomi Dreamz yeah, you have seen Sherlock? It’s a series and Sherlock Holmes partner, John Watson, said his leg had an unreparaible leg, but that was his brain, when he realized that his leg started working fine again, and this is real, you can search it up, our brains are evil man :(

[@karthikannadurai5736]

That's the placebo effect

[@chronicallyboredenby]

Oh yeah, like sometimes doctors give you placebo pills that do nothing, to help you feel better in your mind. The pill does nothing, but your mind thinks it does something.

[@joonatanlass]

This might be an american thing. Our froot loops in europe are different.

[@quackquack1480]

I have been looking for this comment

[@ahaha5057]

POV: You run into three 90's kids eating Apple Jacks in a heavily graffitied allleyway

[@BrotherTheory]

Yep :)

[@tallyblue3168]

Now I want to sit in an alley with my friends and eat bowls of cereal while wearing 90's clothes and see how people passing by react

[@danielfridman90]

@@tallyblue3168 make it a vlog

[@Namor_07]

time to run as far away as you possibly can as fast as you can

[@garrothhogonokami]

XDD

[@philippp8340]

I love it that he answers a question no one asked but still makes Vids abaut it

[@medic_memer]

7:20 the reason you can decect different flavors in the single flavor "froot" is because of the color of the designated loop therefore causing the phantom difference in the flavor seeming like 5/6 flavors, same with skittles

[@calebcretella2472]

each skittle has a different flavor tho bud

[@calebcretella2472]

like how else would i have tasted they changed the lime flavor to green apple years back?

[@ryderlead]

i like how Steph kept calling him Matthew, she’s like a teacher lmao

[@saphcal]

Matthew Patthew

[@jasonitaliano8631]

And the glasses do give her teacher look

[@brokenmess9328]

She's his favorite teacher but she's a professional prof also I have not heard her refer to him as Matt except for the odd time every couple of vids she's in

[@clowdthebear]

She almost exclusively calls him Mathew

[@martinthebozo]

@@mattpatt1280 uhhh

[@MantaKizaemonFTW]

90's kids eating apple jacks in a heavily graffiti'd alleyway. The usual

[@BrotherTheory]

So true

[@longleaf1217]

you didnt?

[@Jaund1ce_j3an]

Very normal

[@Grubby3]

Do you not?

[@alexiapeterson701]

What about Super Tasters, people that can taste all most of the ingredients in some dish. They might be able to taste a difference in the different colors.

[@ChristianDinosaur1616]

2:46 here at Brazil we dont pronunce it like "sucrillos" but like "sucrilios" because in portuguese the "h" has an "i" sound wen between certain consonants and an vowel

[@TheTrueNicklose]

Psychology can be scary sometimes, seeing how just because a loop is a certain color and even though there is a moderate fruity taste, we may perceive it differently.

[@Raziel312]

It's also the key to the "different" flavors of Skittles.

[@Bruh4.]

@@Raziel312 nah the actually have different flavors

[@ryanmorrison3845]

That's what I was thinking

[@foxelfire]

I always knew that they were all the same flavour.

[@weed75black35]

It could also simply be uneven coating

[@AndrewDukes]

Hey Mat.. could you do a theory on Cloudy With a Chance of Meatballs about how long can you survive on just sardines? It’s really been on my mind a lot haha

[@jayrec12]

yes!

[@WatermelonPocky]

Yeet!!

[@squirtyflirty6829]

I don't need sleep. I. NEED. ANSWERS.

[@beldawilliams3282]

up vote this so Matpat can see

[@louise6093]

WE NEEED THIS THEORY!

[@swichedagamer]

I wonder why people don’t talk about this. I have always thought that they taste so similar

[@creativeusername7951]

Multicolored-cereal pieces that all have the same flavor? Next up: Play-D'oh's!

[@shinetropolis4175]

"It smells like your perfume" Food Theory: Fruit Loops are a fragrance now.

[@elainad6728]

MatPat: Fruit Loops = fragrance?!

[@masudaahmed7990]

When MatPat said that I bet Steph was like: bruh

[@WDCallahan]

I would love some fruit loops perfume!

[@fudgel1126]

Alternate title: Man gets riled up about cereal for 21 minutes and 55 seconds while his wife enjoys froot loops.

[@loyaltheoristgirl1018]

Froot you mean

[@fudgel1126]

@@loyaltheoristgirl1018 oh sorry I'll fix it

[@stickmanboi6342]

@@fudgel1126 first how did you write

[@fudgel1126]

@@stickmanboi6342 at first I wrote fruit instead of froot

[@fudgel1126]

@@Loopygrrrrrrrrrr lol

[@yarr0]

I'm really glad you did this because I've had that exact theory about Froot Loops all being the same flavor & Apple Jacks being made of Froot Loops since I was a child and everybody argues with me about it! lol I'll just show them this video from now on if it comes up again

[@byeFofiko1]

They aren't the same flavor I thought. Is that not what he concluded?

[@kiarasha1106]

I remember as I kid when I first ate frootloops I tried each one of the colors and they tasted the same and I just never liked it and never bought it again.

[@MindReader84]

I was literally on the floor dying of laughter when she was giving MatPat different flavors and she said she was giving him the "same" flavor. XD

[@lilyredmoon7267]

technically not a lie she was giving him the froot punch flavor lol

[@girbloop2389]

It's true they just have different colors

[@triveememes9056]

K

[@BrotherTheory]

She wasn't lying though; they are all the same flavor :)

[@isaacinkwell]

Froot Loops are like M&Ms, doesn’t matter which color you pick they all taste the same

[@osmanyousif7849]

Skittles too.

[@liliecoffey8846]

@@osmanyousif7849 I don't think that's right, me and family do guessing games and we usually get it right

[@Nkm11122]

@@osmanyousif7849 Skittles come in different flavours lol. It’s said on the back of the package.

[@hafizhmaulana8932]

Bruh

[@oldmanconsequences2466]

No I can tell him in skittles

[@SL-fq1zc]

I thought everyone knew that AJ and FL were the same, after all, same manufacturer, same shape. Matt continues to surprise me.

[@audreylallier5798]

I remember as a young kid not liking both fruit loops and applejacks because they tasted the same. I remember the other kids at the babysitters and my siblings thought I was crazy. They claimed that Apple Jacks taste like cinnamon apples and fruit loops taste like different fruits. I guess we were both right in our own ways of taste.

[@nasutchi3080]

The opening was too perfect when MatPat delivered the line “WHERE ARE OUR PARENTS?” which parodied every 90’s commercial 😂

[@Mushroom321-]

Right!? 🤣

[@justinjames6776]

Hey matpat you think your great?! ha ha then why did call us kids "stupid"?! better think about that, because if you say that again, prepare to say bye from my TV!😡

[@composedflame3086]

@@justinjames6776 gn

[@composedflame3086]

?

[@taahirwilliams3788]

@@justinjames6776 IDK what your talking about

[@RobeonMew]

I can confirm this. Sometimes I buy Apple Jacks, and they have "illegal" colored loops.

[@Zaybith_7]

=0

[@naomigwolfe8112]

the likes are at 69, also what are the colors you found? Ive found a blue/ green one once

[@bree2303]

I would like this comment but I don't want to ruin the 69 likes

[@stack_o_rats]

:O

[@erich_ika]

shiny hunting apple jacks

[@Pyrriah_Forever]

So, I recently watched your game theory vid on eagle vision where you exsplained synethesia or whatsever and what if using this you tasted the different colors when you could see them.

[@Hutchalo]

It made me because this has more of one ingredient, since the orange ones may have less of other flavors and more of the orange taste, and same with others, like blueberry has less of the other flavors, but it tastes most like blueberry

[@twilightjamgaming]

Everyone: Hey MatPat Steph: Actually it’s Mathew

[@williamsussman7343]

I scrolled down just to find something like this lol

[@itsuki6622]

@@williamsussman7343 ye

[@garrothhogonokami]

@@itsuki6622 lovely XD

[@floofthatdoof6067]

“I swear there was a difference between colors” Me: You tasted a difference? I thought they all tasted the same

[@evildragon0070]

Me two

[@andylines8040]

Same

[@MinisDunyasi5]

I have a Theory: What happened to The Oreo Cakesters? They were so good and then they suddenly disappeared Seriously what happened to them?

[@trafficjam7559]

“I swear there was no difference between colours” - me

[@fluffykins1460]

Personally I also remember them tasting different.

[@bananabell318]

The fruit loops having the same flavor reminds me of when my fifth grade teacher told me of an experiment. 4-6th grade are the grades that do the science fair stuff, and a 5th grader decided to see if the ketchup flavors where the same (this was when ketchup could be grape flavored or something). The kid had the teacher blind taste the different ketchups and guess, which yielded the same results MatPat got.

[@joelacquah2204]

7:23 I noticed that when I was 10, also they do the same thing with skittles but just change the smell so you think they're different flavors.

[@sandyfair5247]

Here's my theory When our eyes see one color, we associate it with certain flavors. So if all of the loops have all of the flavors, the one we associate the color with will stick out. But if we don't see the color, we won't be able to associate a flavor, meaning that none of the flavors will stand out.

[@Ace_Maus]

It's not even a theory, it's fact. It's color psychology. Colors are part of social constructs and we relate colors to specific things throughout life, so you are scientifically right. That's what helped collectors in prehistoric eras to avoid dangerous/poisonous/inedible plants.

[@PrivacyNProgramming]

We see colors and those colors tell our mind what the thing might taste and feel like, for example; Brown with yucky, yellow and shiny with gold and red with cool!(maybe).. and many more. So what I described(and you too!) is color psychology

[@ansems3309]

And I think, that's genius! I wonder if you could market food like this as "They taste like your favourite fruit" and everybody will like them, because everyone thinks that they taste like their own favourite fruit.

[@tyminator8176]

This is exactly the same thing that Skittles does, they're all the same, until you see the color. Go and taste test Skittles blindfolded right now, I bet you can't guess correctly

[@Dooodandy]

Underrated comment

[@MysticSparkleWings]

MatPat does make a compelling case, but I’m surprised after the taste test results he didn’t delve into the science of color influencing our perception of food. “Food: Fact or Fiction” does a similar kind of blind taste test in the episode “Hungry Eyes” with cake that has different icing colors to demonstrate how seeing the color can make you think a flavor is present when it actually isn’t, especially based on psychological associations you may have with a specific color. That accounts for why MatPat thought the flavors tasted different from each other without the blindfold when clearly with the blindfold they all tasted the same. Maybe this is common knowledge or super obvious to some people, but I felt the need to throw my two cents out here anyway.

[@TomSketchit]

Yeah, surprised he didn't at least mention priming, though he did do basically an entire episode about that on Film Theory.

[@Shearper2]

it is a bit obvious, but still surprised he didn't mention it for those out there that didn't know of that aspect.

[@EtherealHighs]

this lines up really good with the sight = taste episode

[@llamallama.]

7:21 that is what makes me different from other people I have always even before this video and before I learned they have fruit flavors well I thought anyway they have always tasted the same always they also smell the same

[@ParkerJPark]

weird episode idea, but could you try tastes of different water brands? like Dasani (which is clearly the worse), Aquafina, Fiji, Life Water, Smart Water, Ozarks, etc. it really bugs me when people say water has no flavor, so I'd really like to see where you guys stand on it

[@lunaplaysgames9824]

ozarka will obviously win it's the best

[@takemeseriouslynt]

Nestle is the worse eska is the best

[@screemingslay5415]

Oh, this is really the best idea ever. But would each brand of water have different taste for a different kind of water e.g. purified water, distilled water, mineral water etc.?? MatPat should make a video about this!

[@SierrasCoolChannel]

Yes! I was thinking of this last night. Some waters just taste bad. Mostly the smaller brands or generic brands. Dasani and Aquafina are good.

[@foxinabox5103]

@@SierrasCoolChannel bad as in what? I dont live in america so idk all these brands. But there's a brand of water in my place here, it had a little bitter-ish taste at the end. And this is like, the cheap brand.

[@matthewgumabon7498]

If the “Froot” flavor is just the 7 fruit flavors combined, I guess it would make sense that we can detect the different flavors… as long as we can see the color. If our mind sees red, we expect “cherry”, and since cherry is 1/7 of the flavor profile, our brain focuses on it and masks the other subtle flavors. But! With no visual clues brains to point our brain towards a certain flavor, no particular flavor will stand out and it will just taste like “froot”, which Matt seems to describe as generally a sugary, cardboard, citrus blend.

[@jacobweatherford4696]

When i see red i think strawberry...

[@trumanbadra8003]

@@jacobweatherford4696 this man just debunked a mulit paragraph theory with 7 words and an ellipsis. call this a hockey blowout because i was speechless after those three periods

[@TheNetherLord5240]

yeah, the placebo effect is strong

[@shadowbunz4865]

@@jacobweatherford4696 what is wrong with you

[@minodigital328]

@@jacobweatherford4696 The red is labeled as cherry in advertisement so that's what your brain might expect to taste regardless of what the color makes you think, plus strawberry isn't one of the flavors in the 'froot' mixture of fruit loops, so your brain wouldn't be able to focus on it and mask the other flavors out.

[@lazytv8465]

Dear Matt Patt for I have a theory for you> is it because you also ate trix as a kid wich was in competition with froot loops at the time who also had different flavor fruit themed cereal pieces that we both thought that each froot loop had a diffrent flavor 🙃hey love your vids ive been binge watching for days and have single handedly sent my brain threw pokemon evolution🤣🤣

[@NormansWorldMovies]

7:27 The reason why they taste different is because your sights of color tells you that it's a different flavor. Edit: I watched the sight influences flavor video before this video

[@jacojacobs05]

Food Theory: Why does cold water taste better?

[@jmtrad1906]

I don't have a better way to say this but is because your body is already hot. Cold water makes a shock in your tongue making it seems it taste better and give a sense of refreshment in your body temperature.

[@Crisjola]

@@jmtrad1906 I dunno man, maybe by science but I'm from Florida and even in the dead of winter (all 35 to 45F degree average nights) cold water *still* tastes better. I'm not a crazy person who has to have it ice cold or else I'll refuse it, but I like it reasonably chilled regardless of outside/temperature my body has been mostly exposed to.

[@hallaloth3112]

@@jmtrad1906 I'd believe this, as someone who can't stand non-chilled water (and I prefer it ice cold).

[@Rosie-uu1kt]

Same I like cold water better. I think the different taste in water is because of the way it's distilled/ purified. Don't quote me though.

[@gavinclark6891]

Cold water is less chemically active as it is less energetic

[@ForgottenSaber2367]

Love that he’s saying lemony yellow, orangey orange etc to describe fruit loops when that is actually the description of trix cereal

[@synths5431]

First

[@pennysanchez7656]

Trix Rabbit: "Hey! That's my line!"

[@ProfessionalBugLover]

@@pennysanchez7656 lmao

[@MaorKoren6405]

@@pennysanchez7656 Silly rabbit, Trix are for kids!

[@Writer_Productions_Map]

Froot Jacks Trix By: Kellogg's-Mills Cereal Partnership

[@jess_please]

This blew my mind especially the Berenstain bears thing. My life is forever changed.

[@-pink3-756]

1. Like 3 theory’s in one and 2. He did mention the Barentstien bears lol perfect

[@welfiblablabla]

You should have given blind folded MatPat a Apple Jack without notice.

[@BrotherTheory]

Great idea, Tom :)

[@Target_edge]

would have been so funny xD

[@howlpup13]

Apple Jacks: *exists* MatPat: that just sounds like Fruit loops with extra steps

[@katsuover]

Froot*

[@DanteAlba-um3rt]

matpat, can you recommend more of these experiment-type bvideos? I love'em

[@myleswelnetz6700]

0:25 “You’re overthinking this, dude.” You know it. He’s MatPat. That’s what MatPat does best.

[@BrotherTheory]

I love him that way, Myles :)

[@C4ndyC4d3t]

That is what he is known for! #proudtheorist !!!

[@Spiceodog]

If my friends said “ hey wanna meet in a heavily graffitied alleyway for breakfast?” I would be so excited for that tbh

[@BrotherTheory]

Tbh, That would be creepy and awesome at the same time, Owen :)

[@PaperMoonLaZY]

Because he doesn’t have friends....

[@ilikebread818]

Same id be like "ight bet I'll bring the apple jacks 😂"

[@danielfridman90]

It mean they are cultured and educated

[@DeletedUser_0000]

When I was younger I believed different colors meant different flavors and I think it’s actually our mind telling us what we are supposed to taste based on what we believe it’s meant to taste like. Exactly how when we see someone telling us what we are supposed to hear, we usually hear that (for example we usually hear lyrics differently when we don’t have the lyrics right in front of us)

[@sydney58279]

I feel like we’ve been known that Apple Jacks and Fruit Loops were the same, though. But I do appreciate the in-depth analysis, as always.

[@TromboneAllen]

Steph smiling and looking at the camera while MatPat is going off on a rant is all of us.

[@sleepy1697]

So true! It's like, "Oh he's on a new path, let's just smile and see where it takes us!"

[@drewcourtney376]

We're all just here for the ride on MattPat's crazy noggin

[@lukewunderli4191]

That's probably Steph when Matpat is making a video game theory as well

[@leahsmith1141]

So Matpat usually destroys our childhoods, but in this episode, his childhood gets destroyed also.

[@tammywaite8032]

Revenge is sweet

[@declancheong8836]

@@tammywaite8032 not rlly revenge since we are still being attacked

[@jeanetteniebauer6019]

Finally, my childhood was already ruined btw.

[@themaincharacter4985]

It seems the tables have turned >:)

[@edengao980]

Yeaaaaa

[@bean7326]

I don’t think that there made in the same factory or like assembli line cause it would be way to mush work to separate them and the add an extra step but they are most likely the same recipe

[@audreys_fnfacc6689]

I love the intro mat pat was like “WHERE ARE OUT PARENTS?”

[@jacksonandrews8714]

The “where are our PARENTS?” line hit me in a serious way

[@bryangonzalez4216]

Gone reduce to attoms

[@syndromeofadown21]

My mom went in a business trip and my dad went to get some milk

[@saitama97]

Guys don’t click the link you’ll get rickrolld

[@therealmistermemer]

@@TOTALPROFIT-gp4pj scam

[@beth603]

dora

[@kiwi_spy1603]

I guess the color of the froot loop helps with "determining " the flavor because it makes you focus on a specific flavor in the mixture

[@tegxi]

Placebo. There wouldn't need to be a mix of flavors for it, the brain just makes stuff up

[@michaelphillips5040]

fax

[@youtubeisnofair9284]

very true

[@envycollar]

@Elalae La gummy bears have flavours at least the haribo ones

[@michaelhenretty3244]

OK so about the you remembering that fruit loops had different flavors as a kid. They all have a mixture of the flavors and so depending on what color you're seeing when you eat it. That's the flavor that you are going to taste the most cause you're thinking about that flavor

[@cbtheInfamous]

I appreciated the glasses with the cereals at the end, add a touch of class 🤣

[@science.and.beyond]

Froot Loops and Apple Jacks are actually just miniature donuts

[@maritzasanchez6520]

CRUNCHY miniature donuts.

[@jellene4eva]

If you dehydrate donuts, will you get home made froot loops?

[@D___]

Why would you say something so controversial yet so brave?

[@linkified0471]

Wait what! THIS GUY BIG BRAIN

[@michaelnelson1127]

“Surely you have a lead on those donut seeds, though.”

[@devil4u2c]

Hey MattPat, just an idea for a food theory. Why does Diet Coke taste different from a can vs a bottle? Is it placebo?

[@connermorg]

He already mentioned this in another video. It's because the material the drink is kept in can change its taste. Coke sends its drinks to McDonald's in special containers so that it tastes better.

[@largeboi4678]

@@connermorg I didn’t know that McDonald’s was sent coke in special containers, that makes a lot of sense though

[@imcarter]

@@connermorg 'better'

[@connermorg]

@@imcarter but that's what it says already...

[@thegamingspiffo8711]

It is because in a bottle it goes flat a bit below the top and in a can it doesn’t since it is a smaller amount

[@Sironepiece]

7:01 there are so many products that you could use that line for

[@romamarieiguan4113]

Nice hollowin decoration

[@donz6211]

MatPat: "WHERE ARE OUR PARENTS???" My first thought: Why your eating them my dear boi!

[@shells7766]

bruuuuuuuuuuuh dont look at my playlists

[@pebbles3609]

@@shells7766 ok ❤

[@donz6211]

Dude, I commented this at the beginning of the video and I came back here at the end and I had 42 likes. Surprisingly fast.

[@justaspectator9762]

@@shells7766 ok

[@btg-bp4vl]

@@shells7766 NO REGERTS! *continues to do the opposite of you orders and finds a secret that i shall keep in my playlist of fav vids.*