JoJo Siwa's Failed Rebrand

[@coolgirlraquel]

i’m so happy jojo siwa invented gay people just in time for pride

[@bbkeons]

I mean, her rebrand worked because it distracted from all the controversy with the XOMG POP! headlines/accusations and redirected them to that tik tok of her dancing 💀

[@yummico]

I thought it brought it out more

[@stingray1irwin0]

I only know about that stuff, or her at all, because of this crap

[@OTcrochet]

It really doesn’t distract from the controversy if we’re remembering to comment that it worked because it distracted from the controversy. Like people still know what you did and why, jojo

[@kodamckenzie]

​@@yummicoreal, i didn't even know about the xomg pop thing until her attempt at a rebrand

[@maddieb.4282]

Everybody in these replies not understanding that just because she failed doesn’t mean it wasn’t an attempt at distraction 😂😂

[@besidekick]

The Beatles impression was a transcendent moment

[@_hellojarofdirt]

Easily my favorite part of the whole video 😂

[@rachamanda13]

100%

[@morganb6611]

When you’re right, you’re right

[@christineviolas]

hjm tax evasion arc

[@randomtinypotatocried]

The "CMO of gay pop" is even more cringey than pretending you invented gay pop

[@facthunt2facthunt245]

To be fair, everything is considered cringey now.

[@MORRIS.MAZE.V.BIGGEST.FAN1]

right like what about Elton John???

[@rachamanda13]

this song gets stuck in my head but it is jerry seinfeld saying "kramer's a bitch" bc of that time he said the n word

[@apriljk6557]

Nice. 😂

[@Idonotcomply0919]

Nope

[@pipparussell1493]

Singing a song about karma after Chappell Roan released My Kink is Karma is like singing a song about a piano man post Billy Joel

[@pipparussell1493]

How did I comment this before I got to the Chappell Roan reference in the video…

[@sari9645]

@@pipparussell1493you foretold it

[@breawycker]

That song slaps

[@sillysnailguy]

also after you first by remi wolf

[@HeyQuinton]

Someone said JoJos rebrand is the equivalent to when ahomeschooled kid drinks mountain dew and I haaven't been able to stop thinking about it since

[@sseraphim2818]

People calling her gay hulk hogan was the funniest thing

[@victorianorphanboy]

i laughed harder with each consecutive hat. and the beatles impression? incredible. lots of good bits in this one

[@Lawson4ya]

I appreciate your commitment to exploring the hat possibilities

[@tabuni.notfound7770]

H O T T O G O YOU CAN TAKE ME HOT TO GO

[@IzzyCherryLime]

“It’s not chicken soup for the soul as much as it’s boiled chicken for the ears”

[@madisontutone9810]

So jealous of the margaritaville shirt, I wanted one so bad. Also I’m glad he talked about ppl saying jojo stole the song when she didn’t

[@r0b1ee]

CHAPPELL ROAN REFERENCED ‼️‼️

[@erinisonline]

I was waiting considering the hats

[@mockturtlesuppe]

“They might not like it … but they’re enjoying it.” Girl, what?

[@littleguy8714]

Never watched a call her daddy pod but jfc that woman can not interview what are those questions “the internet is mean?” And just ended there.. like wtf yeah and?? “Ur a nice person?” How is that a point to be made.

[@thareelhelloagain]

It's awful lol I've never watched and every clip I've seen is so vapid and just nothing. Craig Ferguson she is not.

[@Unfortunately_Mickey]

The sad thing is a couple years ago when she proudly came out we all wanted to support her and she just did nohing with it. Just hard flop personality wise.

[@kaemincha]

i feel like she's too corporate at this point

[@fugitive_]

Yes I am so glad someone shares this sentiment. I felt so bad that people bullied her being being a “giant toddler” and she came out and I was so happy. Then she decided to defend Colleen and is friends with James Charles and Shane Dawson and did the XOMGPOP stuff and I’m just disappointed honestly.

[@_politefrog_8892]

“She did nothing with it” what are you saying lesbians are supposed to do exactly?

[@Adrian-qk9jh]

​@_politefrog_8892 be some sort if advocate not whatever this BS pr campaign is

[@maddieb.4282]

@@_politefrog_8892a celebrity lesbian has the obligation to understand gay culture and at least not be homophobically weird

[@OljaJP]

Idk this whole situation feels weird to me. She is 20 and though legally an adult she is still super young, and has been used by the adults around her for her whole life.

[@fugitive_]

Seriously like I really hope she has a turnaround soon and realizes the harmful shit she has done with the Colleen stuff to the XOMGPOP thing. I really want to blame it on the older adults around her but I guess only time will tell if that’s the case.

[@Stettafire]

She's 20? I thought she was 15 yikes

[@Magnetar_Haunt]

I think it's interesting that she didn't want to say "I was a bad girl", but felt it was necessary to qualify her as an adult. It just kind of speaks to the unfortunate role models she was surrounded by while growing up.

[@itsgabibelle]

i love ur analysis on this so much, love how you mention how the marketability hindered the personal art she could’ve made

[@Angel_4574]

Oh hi gabi

[@jolyners]

ive been having an absolute dogwater week so watching this was like having my sanity restored. you are so fucking (sorry jojo siwa i mean effing) funny man always love seeing your vids

[@tj-8422]

This poor girl is going to talk herself right out of a career, 1 interview at a time. Yiiiikes....

[@tatumsoward6117]

thank you for clairifying that jojo did not steal karma! i've seen that misinformation spread literally everywhere when the brit smith leaks CLEARLY state that brit didn't write the song either (and properly credit the real songwriters).

[@MariaCruz-lq2gc]

She did say she wrote another song about an ex but she did write that song

[@tatumsoward6117]

@MariaCruz-lq2gc i did know about that and how the emmaleigh (the original artist, may have spelt her name wrong) gave a statement saying that jojo was not given permission. but i chose not to include that information because: 1. I only know about this from memes and I may not know the whole story. I don't want to contribute to misinformation that I praised Harry for debunking. 2. The story is still in development. Emmaleigh's statement seemed to indicate that she will release more information later on (along with her version of the song). 3. I didn't want my comment to be too long. The point was that so many people have been getting wrong information about who wrote and has the rights to perform karma. And that was the main thing I wanted a reader to take away. But thank you for adding this context.

[@VaunShiz]

Who the fuuuuuu cares

[@apriljk6557]

I feel sad for her, even if she's not a good person. She might get there one day. She seems to struggle with "being on" all the time. I hope she stays away from drugs.

[@angelbait5]

i woke up in a dorm room with people i do not know at 3am this morning, found u on my recommended and proceeded to watch all the videos of urs that i could for hours whilst throwing up pure redbull. u are great. u are the sole reason i passed my psych exam today.

[@alizalieb3962]

please be safe out there

[@crazyowlgirlcncowner]

Someone made an AI cover of Jungwon from ENHYPEN singing Karma, and I can't tell if that's the part of this situation that I hate the most or I love the most.

[@bangtan3109]

What????!!!

[@crazyowlgirlcncowner]

@@bangtan3109 yesss I saw it on Instagram

[@tsukitanuki101]

Her thinking she invented being vaguely gay in pop music is insane. She wants to be Katy Perry and Miley Cyrus SO BAD

[@Unfortunately_Mickey]

No no, Miley is actually LGBT+, don't group her in with Katy sexualizing wlw. Gay Pop artists have existed as long as pop has existed.

[@mushuchi3110]

frrrr

[@_politefrog_8892]

Aren’t Miley and Katey straight? Also didn’t Katey Perry make the song “I kissed a girl and I liked it” just to queer bate because she’s never made another song about being interested in a woman. Edit: thanks for responses clearing that up for me

[@tsukitanuki101]

@@_politefrog_8892 Yeah..that’s why I said “vaguely gay” also Katy’s sexuality is nobody’s business, whether she kissed or actively kisses girls and likes it is her business, her making a song about experimenting is not “queer bating” that’s not even something human beings can do, only characters.

[@sevvalkurt2348]

@@_politefrog_8892 Miley is not straight tho

[@legsorcist]

if jokes about the beatles circle jerk have no fans, i am dead 🫡

[@yramismynamenowdealwithit]

All the different hats makes this video easily my favorite jojo siwa commentary video 😂👏🏼

[@BookofMac8737]

Orville Peck mention!!

[@crazyowlgirlcncowner]

This is completely unrelated to this video but I started playing Choices because of you. 💀 Kinda took a break though because uni is kicking my ass.

[@ThatLaurenThing]

I see that Eddie Burback merch 🫡

[@canofbeef]

“It’s not chicken soup for the soul as much as it’s boiled chicken for the ears” lmao

[@rachamanda13]

*pulls up in jojo siwa car* get in loser were inventing gay pop

[@titoramos7026]

😂😂😂❤

[@facthunt2facthunt245]

She doesn't know about the eighties then...Pet Shop boys, Elton John, Erasure, Bronski beat, Culture Club, Wham, Dead or Alive, Frankie Goes to Hollywood.

[@maddieb.4282]

@@facthunt2facthunt245I mean you don’t need to go back that far, a big queer pop artist (Chappell Roan) released a song with Karma in the title LAST YEAR.

[@ThatFont]

If she wanted to prove she’s a rebel, she’d stop dying her hair for her mother like she has been since she was 2yrs old.

[@patiencekillz]

i think we all need to hear the meninist song

[@freddiegormack-smith8060]

The hat that she wore in the podcast specifically feels like a tacky rip off of Orville Peck's fringed masks on a first look to me..

[@tinyponies]

LMAO I was listening to this video while painting and I randomly looked over to see you in the fringe hat for the first time and I nearly died laughing. Absolutely hilarious and so unexpected!

[@s198203]

THANK YOU I can’t stand the song or jojo but ffs she didn’t “steal” it, you can buy rights to a song that was already done by someone else and redo it.

[@pixelatedddd]

“Boiled chicken to the ears” IM HOLLERINGGG

[@sorryalligator]

I love this guy’s personality! New sub 🌟

[@MegCazalet]

“Boiled chicken for the ears” is brilliant! 😂

[@amivanzyl8876]

The way you sung over her video was so B52s

[@hylianhero1921]

I think Karma is actually a really good song. When Brit Smith preforms it. Her version is so much better

[@mm7365]

When she first came out with the song she said the song was about her ex and led us to believe she wrote it. When she got called out she backed down and told the truth.

[@zuai]

The way you cracked yourself up right at the end with your own impression is just so relatable and brings me joy

[@Zed_Leppelin.]

Chappell Roan being referenced as well as The Beatles is such a cross-section of my music taste lmao

[@blondebimbowannabe]

And his Paul McCartney impression was super good too

[@sari9645]

The Chappell Roan reference at the end made me love you ten times more

[@emmaturner7788]

Lady Gaga, Kylie Minogue, Elton John, Janelle Monae, Kim Petras, Adam Lambert, Ricky Martin, George Michael, David Bowie, Big Freedia, girl in red, Sylvester, Village People, Boy George, and I'm sure they've done more for gay pop marketing than you ever will Jojo

[@facthunt2facthunt245]

Pet Shop Boys, Erasure, Frankie goes to Hollywood.

[@alaina932]

I was getting ready for a sponsor ad break with that fakeout 😂 I support it for ya!

[@tobydandelion]

Welp, I had told myself I wasn't going to watch any new videos about this because of the oversaturation of the topic, but I'm actually looking forward to this one, I like this channel a lot. Hope the algo pushes it to more folks.

[@baby.yogurt]

tbh I'm finding it nearly impossible to believe that she genuinely is trying to attract adults as her audience. for one thing, there is NO earthly reason to say "effed around" if you are an adult talking to other adults.......and this whole thing is obviously so immature and not appealing to adults that it just makes me think she still is trying to have a child/teen audience but for some reason is hiding it behind this "I'm edgy now, I promise!" thing

[@TaurusMoon-hu3pd]

The hats🤣

[@JessiQuinn]

the chappell roan reference at the end got me so good

[@ryan_raus]

I think you nailed it Right here 12:24 Edit: Excuse me, I misspoke: you REALLY nailed it here 13:01 Edit 2: I’m sorry I keep speaking too soon. This is peak 13:39

[@Kys_jackcrawfish]

Im manifesting u to go viral🙏🏽 (ur content is iconic)

[@kenneyd5598]

i think you underestimate her mom too in terms of being a marketable item. the mom put her on dance moms in the first place for a reason

[@Blue_Avatar]

The hats 👌👌👌

[@QueenKunta]

9:49 name ONE thing you hate, don’t like, but still enjoy.

[@JJSideshowBob]

Has anyone outside of the US, where gay pop has been a thing for, I dunno, 40 something years, ever heard of her?

[@hhlemonade]

real hjm fans know the meninist song by heart

[@abbydech901]

absolutely no clue what the “pun” was

[@tabuni.notfound7770]

here i am in the living room

[@cleep14]

Freddy Mercury is the CMO of gay pop

[@TaurusMoon-hu3pd]

He is the king....no the queen, of gay pop!

[@lando1071]

She went from bubble gum kids entertainer to a third member of the island boys only with a fat bank account.

[@dadsfreetimeclassicgaming1220]

8:03 she's going to take her horse down the gay pop Road and gonna......ride until she can't no more

[@reigning_deer185]

i cackled at your Beatles voice!!

[@cicadathegod8277]

I genuinely didn't know Jojo Siwa made music until this song came out tbh

[@thesillygooseshow]

' at the end of my life' kills me

[@BayBayFayFayTV]

Cowboy!Harry looks like the entrance to a car wash

[@Cloudsurfer69]

the beatles joke literally had me dead lol

[@ta-ether]

finally got the pun. her second music video is for a song called "guilty pleasure"

[@ItsUnintelligible]

love the shirt, punk.

[@kyillme]

I would watch an entire video of you impersonating the beatles badly honestly

[@SavvyMuhon]

Is it bad that I don’t think it’s terrible, nor do I think her rebrand is? She’s had her entire life choreographed and she’s a public figure. She’s going through a phase we all go through of trying to break out of our childhood yet in the public eye. I cringe at my 20 year-old self. I can’t imagine being a “role model” for thousands of young girls during that time.

[@abm6847]

Which video is your favorite if there's many you like more than the Cole Sprouse one? Also congrats on inventing commentary videos, I quite enjoy that invention.

[@Indomitable_Alykat]

The switching hats, I'm wHEEZING 😭 Also HJM is now giving Paul Dano in "Ruby Sparks" vibes in the best way

[@thareelhelloagain]

I understood that reference.

[@rainbowmoon5834]

Bruh I misread the thumbnail as "I'm inventing gay poo" 💀

[@myishenhaines1706]

Me too!!!!

[@lilmoo27]

i audibly laughed at the 3rd hat

[@callmeperch]

Love the Burback merch!!

[@robbieracer3294]

Shes the female Richard Simmons

[@catus-cactus]

I love how the car wrap is similar to when she was little at the height of her career with Nickelodeon. Not ‘her rebrand’ look now.

[@sillysnailguy]

all the hats omfg 😭

[@lorielovesbooks7315]

I was trying to watch this quietly, stop making me laugh! 🤣🤣🤣

[@beardoodle9835]

Why, when she was talking about being the "CEO of gaypop", did she strikingly remind me of Trump 🤣😭💀

[@xCosmicMuffinManx]

JoJo Siwa is what happens when Almond Mom kids grow up. It just so happens she has a camera on her.

[@ThymetravalarAdventures]

How to go from 12 to 21 the most embarrassing way possible woot

[@caitlynamanda5736]

Me literally drawing Ringo while watching this at work 😂

[@trash_bender420]

Is "Nebraska Rasp" a real phrase because I'm gonna use it

[@adeline.is.sleepy]

I don't know why I always get so much hate when I suggest that Tchaikovsky is the father of gay pop and club bangers

[@fugitive_]

I want some explanation but also I agree?

[@adeline.is.sleepy]

@@fugitive_ there’s a lot of different bits to this, but the long and short of it is: Tchaik is perhaps the best-globally-known Russian composer of all time and is among the most recognisable names in classical music today. he has posthumously been widely recognised among music scholars for his homosexuality and, notably, how that affected his life and art. there are plenty of later examples (Benjamin Britten, Arthur Russell) but Tchaik is probably the oldest frequently-cited example. he was also just super fiery as a composer. western audiences today love his music but Russian audiences at the time were super mixed (they believed his composition style was too western, during a time that traditional Russian style music was booming among composers, like Mussorgsky). but perhaps his most well-known work is the 1812 Overture, which includes celebratory cannon blasts at the end.

[@fugitive_]

@@adeline.is.sleepy thank you for taking the time to explain this 🥹 I’ve loved Tchaikovsky’s work ever since I watched the first Barbie movies 😂 and this made me have a deeper appreciation for him. ❤️ and I can definitely agree he is the inventor of gay pop now! 😂😂

[@cansuakgul3638]

i like the eddy merch also good video

[@madimartin3470]

Is the pun "Carma"?? @13:00 minutes?

[@acoelomate2984]

It’s been a tough week for me my brain has not been working but HJM uploaded so all is well now 🥰 god bless 🙏

[@geode5224]

“now at the end of my life” sir you are, what, 8?

[@dyingsquid]

Love the cowboy farter hat

[@PureMagic101]

Saw a meme saying that rn she’s like if you have a home school kid a Mountain Dew😭

[@justinjones7604]

Jojo saw wrecking ball and said how can i make this worst

[@thecatinthetinfoilhat915]

I literally read the title as "I'm inventing gay poop" instead of "pop" 😂 Poop is a better description

[@carmenalexis4787]

When you said “before I do that I’d like to tha-“ my finger was on that fast forward button… 😂🤣 don’t play like that.