the kyle scheele scandal

[@mayrvile9220]

this guy just pulled off „in case you didn’t notice, i’m weird. i’m a weirdo” trope in his own apology. what a goofball.

[@anne.eyewitness]

In case you didn't notice, I'm goofy. I'm a goofball. Have you ever seen me without this goofy cardboard cut out? That's goofy.

[@MashaMallowplaylists]

@@anne.eyewitness I don't fit in. And I don't WANT to fit in.

[@crunchii891]

@@anne.eyewitness IM WHEEZING-

[@marceline3333]

@@anne.eyewitness LMAO

[@puberty420]

but i'm a goof, i'm a goofball, what the hell am i doing at kum and go, i'm just being a silly and goofy guy here

[@sourdrop]

The combo of Danny's sweater & hairstyle makes me feel like I'm standing in my front yard listening to Danny, my upper-middle class golf dad neighbor, gossip about his tennis double partner.

[@umbrellaotter7232]

Yessss

[@VagueNaming]

That’s such a comfy looking outfit

[@mortimerjames218]

He's got that early 90s movie bully hairdo

[@sebastianissocool]

Does anyone know what brand that sweater is? Lmao I need one

[@elliewuzzup7689]

I really feel dad energy. He's definitely gonna use words like "champ" "scout" and "scooter" don't ask me how I know about that last one, it just seems like something he would say.

[@ungracefulg]

As someone who has worked in corporate America, there is no way Kum & go told him to "have fun" and did not have the entire marketing department and legal team approve what he was going to do

[@unfriendlyghost]

Yeah idk why people thought it was real immediately bc that shit is locked down and planned out thoroughly. Edit: like Danny pointed out, the timeline is odd and everything is so specific. Even what he says in the tiktok script gives it away. Like, price, timeline, companies involved, etc.

[@AxxLAfriku]

HOLY HOLY!!! I can proudly say that I have the two HOTTEST women on this planet as MY GIRLFRIENDS! I am the unprettiest KZbinr ever, but they love me for what's inside! Thanks for listening gra

[@julespitts2729]

Actually for a while Kum & Go was taken over by an employee that would make shitposts on the account

[@Sarah_88]

@@AxxLAfriku wtf

[@thebystander1636]

@@AxxLAfriku go away. People are sick of you.

[@parkerc.4357]

I can’t think of an influencer scandal without thinking it’s something racist or bigoted in some way, pedophilic, and/or downright illegal. This is so tame and so refreshing.

[@polywannacrackrock]

Not disclosing a video as an advertisement may be illegal. I'm not sure of the specifics of US law around this, but I believe something like this in the UK is illegal, I wouldn't be surprised if the US had similar laws regarding disclosure.

[@tedbaker8531]

I understand why this is wrong (illegal) from the perspective of the Law; the government is protecting consumers from possible being mislead by corporations. But from a moral stance, I see nothing wrong with what happened. No one was harmed, abused, harassed, or discriminated against; I wouldn't even call it much of scandal.

[@madi_is_very_cool]

​@@tedbaker8531yeah, I can understand how some people could feel a little tricked but personally I don't see a big issue with it honestly

[@stevedenny7887]

It does; this was illegal.@@polywannacrackrock

[@minaashido518]

Bad news buddy, as these people have said, this is indeed downright illegal

[@NecrozmaJade]

I really like off-script Danny. He’s wild, he’s wearing a cardigan, he’s drinking the wrong brand of sparkling water, he’s wild and unleashed

[@baekspace_]

danny wildin with the la croix also is that sephiroth i see 👀

[@KeeperOfSecrets-42069]

It’s not a cardigan

[@wawaicedcoffee]

@@KeeperOfSecrets-42069 right lol in what world is that a cardigan

[@vymeyers3154]

*he's drinking the right brand of sparkling water Topo Chico slaps

[@aml72]

That’s not a cardigan

[@glndreamer]

I will say, Kyle Scheele's entire personality absolutely evokes the same energy as 2 slices of Gas station Pizza smushed together....

[@cherryvoid5238]

Perfect way to describe him 😂

[@KelseyDrummer]

This deserves more likes.

[@jessicamessica7622]

I really feel like monster should've came in with the drink, it's feels more fitting with his energy

[@lilysmith9448]

kum & go's pizza is actually pretty good, just wanna throw that out there lol

[@icu3869]

@@lilysmith9448 well make up your mind: it’s it good or do you want to throw it out there? har har.

[@May-scribbles]

One of the funniest parts about the “cardboard cutout” is that it isn’t a cutout. That’s when the cardboard is CUT around the person’s silhouette. He just displayed a boring poster. Failure on all levels lmao

[@gibuttersnaps2538]

THANK YOU for saying this!!! This bothered me so much when his first video showed up on my fyp lmao

[@rolanroran]

YES

[@McQueen713]

LITERALLY and there’s no way he could’ve put that big ass thing up all by himself 🙄 he’s such an idiot

[@DinoQuintana]

It looks like it's a cutout with a background.. so like a pop-up?

[@statomic]

its literally a cardboard wall with a graphic on it

[@cameronmat]

He feels like the human embodiment of the 🤪 emoji

[@Fafuchess]

lol accurate

[@umyaya]

exactly

[@brídeann]

More like 😝 to me lol

[@jellynjelo]

he's so quirky i- 🤪

[@adora_was_taken]

@@jellynjelo your comment reads like you were forcibly transformed into the 🤪 emoji mid-sentence lmao

[@kennidystephens7289]

"What are you in prison for?" "Murder." "Drugs." "I put a cardboard cut out of myself in a gas station."

[@no_peace]

"With permission"

[@Nakirie]

Oh my😆😆 Such a goofball🤪

[@emgirl-fg8ow]

He was just in a silly goofy mood 🤪

[@anthropomorphicrabbit866]

He’s so different from the other silly goofballs 🤪

[@childofgod1521]

He's the most silly goofball ever 😜😛😝😉😃😄😁😀😵😬🤯!!

[@ClassyCorgi]

Kyle Scheele is like “In case you haven’t noticed, I’m weird. I’m a weirdo. I don’t FIT in, and I don’t wanna fit in. Have you ever seen me without this giant cardboard cutout of myself? That’s weird!”

[@ashleydunn5015]

Thank you, I was looking for this comment!

[@kieronchick1663]

and sticky

[@melt.3568]

"I'm so quirky!" 🤣

[@FEED_ME_A_STRAY_CAT]

*holds up spork*

[@Daisy-Doo]

You ever be so goofy and whacky that you fit into the corporate mold?

[@emmakocsis6316]

Hes weird and mischievous in a buzzfeed “top 10 most savage corporate tweets” way

[@meggoegoo]

Spot on

[@Emma-ft7tn]

underrated comment

[@yaelthehumanbeing]

Most accurate description LMAOO

[@finnthefurry]

This is in the top ten most truthful sentences

[@RvB_Fan_since_8]

This is brutally accurate

[@Cupo666]

“This was staged” “what was staged” “this” is such a TikTok exchange

[@gumied]

what was a tiktok exchange

[@SlenderMaster383]

​@@gumiedthis

[@scrambledeggs7202]

​@@SlenderMaster383oh ok

[@JFJDSMSMMDM]

@@SlenderMaster383 what was this

[@TheActual420guy]

​​@@SlenderMaster383 What was this

[@user-ie7ej1wd7f]

The way Danny changed his brand of sparkling water. A true water influencer.

[@AlbMcG]

I bought limoncello la croix because oh Danny and it was disgusting 😂

[@Sharkybugzz]

lol

[@beatricefox937]

I haven’t seen this video yet but I’m already devestated

[@hiscusbiscus696]

@@beatricefox937 p

[@rae7699]

he actually went live on instagram a few days ago and la croix had sent him a christmas gift and he was like “it’s kinda awkward now since i just filmed a video drinking a different brand and telling la croix to sponsor me” lmao

[@firstnamebunchofnumbers5638]

Its also funny that he markets himself as a weirdo when he was very obviously chosen for being very vanilla and safe

[@nuclearpancake3683]

huh no replies yet

[@s--b]

"His humor has no constraints" *the funniest thing he could think of was putting a fake promo carboard cutout in a single gas station*

[@mub8445]

@@s--b they probably meant no moral constraints. Like, "it's gonna be hilarious to manipulate my audience for profit, lmao"

[@TPRM1]

“I’m such a weirdo!” says the generic bearded white guy with a haircut that’s a decade too young for his face.

[@fontanna888]

@@TPRM1 fr 😭 He looks like he could be in a starter pack meme titled "just some generic guy"

[@sophiamock5774]

"a weirdo like me" *proceeds to be probably the most mind numbingly normal person ive ever come across*

[@yourmother6901]

He's built like a character creator preset

[@queen_of_the_moths]

Right? Everything he does is overcompensation for being painfully boring.

[@adkgirlsince01]

All i can think about is the stupid riverdale quote 😭😭

[@Lucifersfursona]

He’s a freak You should’ve seen how deep he was into the bacon fandom in 2015 I bet he breathes air and grows hair. What a weirdo. What an absolute rascal

[@rockifythis]

@@Lucifersfursona the bacon fandom??? there's a fandom for bacon??? what?????

[@goblinbabe6664]

kyle scheele is like if a buzzfeed quiz became a person

[@Sagfanfan]

what type of mashed potatoes are you🤪

[@adzdrawss]

OMG HE IS

[@L0rdskywarp]

This comment is pure GOLD

[@Andreaa_-_]

So a white millenial?

[@teddy-xv1ti]

omg ur right he literally looks like the word buzzfeed personified

[@tecc]

This could have all been avoided if he’s just said “this gas station reached out, we agreed to collaborate and they told me to go wild. So, I decided to play a little prank at one of their stores and see if anyone notices.” Heck, just hashtag ad and then nobody would give a crap.

[@oldone3709]

but he knew that tagging the video as sponsored content would make it a lot less interesting to people. He purposefully mislead his audience to increase the virality of the content.

[@tecc]

@@oldone3709 yes. And had he committed to NOT doing that, he wouldnt have screwed himself over.

[@ruminationstation4200]

@@tecc it's a bit like saying 'this could have all been avoided if only he'd been a fundamentally different person". Of course it could have been avoided if he had business ethics. But he doesn't, and he knew exactly what he was doing as he did it. That's the entire reason he did it. The kind of person who does stuff like this is just someone who doesn't care until *after* the repercussions are felt, becuase they tend to break a lot of rules and have realized that you only get caught *some* of the time. He gambled he'd get lucky and this would be one of those times. He was wrong. But he was entirely aware that's the gamble he was making when he did this, he just couldn't see past the potential jackpot if he pulled it off.

[@sirshrooma]

​@@ruminationstation4200 Kyle doesn't have a legal team or a marketing department, so he chose to believe the people who did. That doesn't make him evil, just naive and perhaps too desperate to care about the risks. You are putting blame exactly where the company wants you to place it, on the desperate disposable individual they got some temporary use out of.

[@ZackC]

@@sirshrooma He has a manager and several agents, and if he’s signing promotional deals I find it hard to imagine that none of them thought to involve a lawyer. This isn’t some random guy on TikTok, this is a person whose livelihood is making content.

[@willow.9981]

"because i didnt think it was a long enough story for the main channel" ITS A 22 MINUTE VIDEO DANNY

[@AloneInTheCandyJar]

It’s off the cuff, unscripted, he’s getting a little goofy

[@KristenZianourry2015]

Thats what i was thinking 🤣

[@mackenziebrunnhuber4607]

I think the most irritating thing about Kyle’s apology is when he says “Marketing departments try to make stuff go viral every day, and mostly none of it works. This did.” Yeah, this worked because he didn’t tell people it was an ad. People gravitated toward this because it seemed like a fun, spontaneous thing that he started all on his own. THAT’S why it went viral, and why it was deceitful.

[@robertgerow670]

EXACTLY! The ONLY thing about this that made it interesting or noteworthy was the part that he lied about. Without the lie no one would have cared in the first place

[@027betz]

Also I’m sure it’s illegal. I work in marketing and if there’s one thing that stuck from my marketing classes it’s that you have to be clear about the fact it’s an advertisement. It’s hard to punish the corporations when they do this shady illegal marketing campaigns online all the time.

[@real_lampcap]

Yup. Exactly.

[@real_lampcap]

@@NaishiYT More like disappointed. Everyone thought it was a genuine internet prank that wet viral and got the attention of the company, when it was all a marketing trick all along. Kinda feels like we were lied to in a way.

[@real_lampcap]

@@NaishiYT Okay? It's not like people are genuinely sad or anything. 💀 It's just a thing. Like why are you so serious.

[@olive6874]

"gas station esque type comedy" is the most abolutely brutal insult. if someone said that to me i would never heal. id become a ghost because neither heaven or hell want to deal w me

[@raimarulightning]

I think I would join a monastery and start brewing beer

[@RealSillyOrganism]

you could say you'd never... heale (ba-dum cha)

[@saltedbuttercups]

This isn't even an original idea. A few years back, two kids secretly hung a fake ad poster of themselves in a McDonald's and no one noticed for like, two months. And as far as I know, that one wasn't faked or planned. Just a genuine story that went viral.

[@noahbovenizer8347]

I've even seen the same thing on TikTok, there was a video of a dad who put up a cardboard cutout of him for a fake Pepsi and Doritos promotion

[@no_peace]

His take on it isn't even that cool imo He has major "buy my online course it's less than the cost of a cup of coffee every day of every month" energy and I don't think this kind of thing is cute from people like that

[@katelynbrown98]

And people have done this with their pictures at Cracker Barrel. I don't care at all that it's not original. In this day & age, hardly anyone has an "original thought". The fact that you're mad that this isn't an original idea is kinda odd. I mean yes things should be unique, but as long as things aren't a carbon copy of something else I don't care. I'm much more annoyed that he lied than the fact that this is not an original idea.

[@angrynoodletwentyfive6463]

A kid in my high school Switched the picture in a display of the football team who won state championship in 1992 for a picture of his little sisters brownie troop and nobody noticed for like 3 months (or at least no one said anything to the faculty.)

[@spiker2178]

thats not really anything like what this is

[@shellaboudhoo8297]

Danny: “I just don’t think it’s a long enough story to go on the main channel” *proceeds to do a 23 minutes video*

[@christinazyck2910]

I was literally thinking the exact same thing 😆

[@Jeremiasdagerm]

Omg yes ☠️

[@AirLight1646]

Nah then he wouldn’t be allowed to drink La Croix (or something similar) if it was on the main channel

[@basicallystevenuniverse511]

Yeah, most of his main channel videos are like 16 minutes lol

[@TealTunic]

I was about to make a comment like this. 🤣

[@rwolfheart6580]

I still can't get over the fact that there's a gas station called Kum & Go.

[@psychotophatcat]

There was an old breakfast place in my friend's town called Pankake House. Of course everyone called it "Pankakke House." I have to wonder if people in charge don't hear these things or just generally expect everyone else to a have a G-rated brain.

[@tpaneso6610]

I still can’t tell if it’s pun intended or not

[@RizzersC]

There’s a bunch of them in Midwest states

[@persephone-vibes]

@@tpaneso6610 its “”after the creators”” or something like that but uhhhh,,,, yeah most people here think its pretty funny

[@ainasahalin4379]

in new england there’s a gas station chain called “cumberland farms” but everyone here calls it “cumby’s” it’s so weird

[@lutherfox]

I feel like nobody remembers that this already happened WITH KUM AND GO. wayyyy back in like 2018-2019 there was this person who supposedly found the kum and go tiktok login on the ground outside one of the locations and logged in and “took over it” as a funny little thing, and then like a month later they admitted it was all a staged thing. Never had any hashtags, notifiers that they were sponsored, or anything like that. super annoying

[@pizzaminustoppingz]

Omg

[@mxcrayon]

oh my god!! i remember that, but i had no idea it was staged. i only ever saw the 'taken over' videos

[@thebadpoet]

If those “taken over” videos were on the Kim and Go account, they wouldn’t need to be tagged as advertisement because it’s a brand page. If that paid actor starting plugging the store on their own personal page ad disclosure would be required, but not on the brands own page.

[@sockwearer]

​@@thebadpoet that's true, still scummy imo because they were intentionally trying to trick people but we gotta criticize it from the right angle

[@xevochic]

Danny’s unadulterated annoyance about the whole situation in this video was hilarious. Definitely love the unscripted and scripted stuff. I’ll watch whatever he puts out.

[@lcdsoundsystem33]

one of the funniest people on youtube i love drew

[@katuni08]

That was the vibe I got too from everyone who watched the story unfold in real time. I was heartbroken just like Danny when I found out. I really don’t understand the elaborate lie.

[@luiginastro8831]

I love Kurtis as well

[@Tw0Dots]

Unscripted? Oh you mean when he drinks a La Croix and get’s a little…wacky 🤪

[@JENNATHEZOMBIEE]

Same

[@babahu15]

"he's really got a gas station-esque sense of comedy" 💀

[@shorthairkorra]

THAT WAS SO FOUL😭😭😭

[@olivercharles2930]

@@shorthairkorra what

[@theMyRadiowasTaken]

​@@olivercharles2930 it was really mean?

[@olivercharles2930]

@@theMyRadiowasTaken How?

[@theMyRadiowasTaken]

@@olivercharles2930 because gas stations are plain, cheap, and dirty, so comparing someone to one is mean

[@WooHooCelery]

Anyone who refers to themselves as a “goofball” or a “weirdo” is automatically off the Christmas card list.

[@grumpysphinx4911]

In case you haven’t noticed, I'm weird. I’m a weirdo. I don't fit in. And I don't want to fit in. Have you ever seen me without this stupid hat on? That's weird.

[@alexg4857]

@@grumpysphinx4911 I’m from the wrong side of the tracks.

[@rukix_x3781]

But what about the quirky?

[@Knapperoni]

He is quirky and weird, just like me!!!!!!!!!!!!

[@HopeHomicide]

It gives me the ick

[@Thealseie]

The only thing that surprises me about this situation is that there's a store called 'Kum and Go' and that people actually buy food from it. Insane.

[@raimarulightning]

They've got the best salty treats. And if that's not your thing, they have pineapple.

[@Thealseie]

@@raimarulightning Lmfao

[@Arkyn.h]

@@raimarulightning.. that was good.

[@JimJamTheAdmin]

"Oh my God, it's packed. *Fake laughter*" a single car is at the pumps and half the cars are employee cars.

[@kaelynmynhier2406]

I mean it was in Iowa I’m pretty sure so that’s probably packed for them

[@chotisit9328]

@@kaelynmynhier2406 As an Iowan, yes I agree

[@alexlents4689]

You can apply “fake” to everything about him

[@Xyvir]

@@kaelynmynhier2406 the prank was in Springfield MO, kum and Go corporate is Iowa based

[@iheartmyhoody]

@@chotisit9328 As another Iowan, I also confirm that that is VERY busy up here

[@SarahZ]

Something about the meal just being gas station pizza and red bull is so funny to me

[@sarsarluv6]

This is all I’ve been thinking about while watching the video

[@danieldrago1419]

Knowing Sarah Z watches Dannys second channel makes it even better content

[@thelexicon7294]

Goofy kings don't do it like other celebrities with their custom meals. Sometimes you just gotta be wackily canceled over gas station pizzas slathered in Red Bull.

[@hhylia]

I'm trying to figure out how that sounded like a good combo.. That meals a $5 heart attack 😭

[@Rickrollmachine23]

This is so cool to see you on Danny's video, I love watching your content :]

[@veledwin1]

I've never heard of "Kum & Go" and I'm in disbelief that a gas station is allowed to have such a raunchy name

[@kayleeloyd9209]

It’s a Midwest thing

[@cephalopods_are_cool]

Midwestern thing, it’s basically just quiktrip

[@LuvFearlessly]

I’m in the Midwest and don’t think I’ve ever seen one

[@cephalopods_are_cool]

@@LuvFearlessly how have you not seen a Kum&go

[@hannahbarbarian6786]

@@LuvFearlessly you do realize that the Midwest isn't just like one state right

[@damienwit]

To be honest the fact that a gas station is named "Kum & Go" is funnier than his entire tiktok

[@SoggiLettuce]

they’re so many kum & go where i live and honestly i can’t resist making a joke every time 😭

[@-psilo-9071]

yeah, I seem them in my area all the time, and I didn’t know they weren't national until this video.

[@MichaelAndIchael]

Imagine if he pulls a paul zimmer and changes his name out of embarrassment 💀

[@icecreamsundd]

That’d be hilarious

[@junjun7540]

cyle heele

[@MichaelAndIchael]

@Jun Jun Lmaooo

[@jdms65]

The name Paul Zimmer is available, I think it has a nice ring to it.

[@officialMondoMole]

pulls a facebook

[@sumosloths98]

The most disappointing part about this is that he totally could've just documented the process of reaching out to Kum & Go to make his own "influencer meal" as a barely famous person. It would've been just as exciting to see him score a brand deal just because he felt like it, and it still would've been fun to see him design his own signs and show up to the store unannounced to set them up. Maybe it wouldn't have gone quite as viral as it did, but it still would've been entertaining if we knew Kum & Go were in on it from the start. No lies were needed.

[@JunebearJams]

Agreed. I think the thing that makes me the most irritated about this is that they try to frame this situation like any random dude on the internet could be noticed by corporate and do something amazing. That's the story they were trying to sell and it's false. Had Kyle not been hired by Kum & Go to make a celebrity meal, that meal would've never happened. Maybe a "love the support Kyle" from their social medias but no chance in the world would some random dude on the internet get his own meal but they got us emotionally invested in that story. I drove to a different state to support the 'small guy' but all I did was put my money towards corporate manipulation. Not to say the charity part is bad, but I'd rather donate all the money to the charity than give corporate most of the cash

[@alzbetal1499]

Well said

[@WordoftheElderGods]

It would've also been interesting as an inside look as to how brand deals get made.

[@torimartinez7918]

Yep and he wouldn’t have lost every bit of integrity he ever had 🤷🏼‍♀️

[@007trocks]

But he was, in fact, a random dude on the internet who got noticed by corporate did something amazing. The creativity of his videos got him there. Coercing thousands of people to spend $ at a gas station, while getting paid by them was the problem.

[@meteor7528]

The thing is if Kyle and Kum and Go had just been patient and waited like, a month, no one probably would have found it sus, but because the meal was created in like, a day, a lot of people started to look into it. It's like a Dhar Man video, and this weeks lesson in patience

[@ruairicorrigan3582]

*_So you see,_*

[@gianellaaaa]

What happened with Dhar Man?

[@Dgero]

@@gianellaaaa Dunno, but I don’t care enough to find out

[@DodaGarcia]

Did people even look into it though? It doesn’t sound like the Ad Week article was investigative journalism, rather that the company just thought at that point it was ok to disclose and be all like “haa we got you!”

[@KuJayCools]

@@Dgero why... respond then- ?

[@BastardIndustries]

His entire apology has big "I wanted to have some fun, sue me" energy

[@calibunnyVT]

This guys personality is what would happen if you merged every ‘I love pizza’ type Hot Topic quote tees together and gave it sentience. It’s ‘fun and quirky’ in a way thats actually completely normal and marketable

[@mea2429]

oh my god. exactly that

[@wawadu2117]

When the article said "He's not bound by constraints" I actually laughed like some obnoxious dad, like yeah this guy's *defiantly* going to post something unconventional and risky because "he's such a wacky guy"

[@DeathnoteBB]

@@wawadu2117 Lmao what a wild quote. Yeah being a paid marketer is so “unbound” and “unrestrained”

[@adimitri6445]

his comedy already felt corporate. there’s nothing behind those eyes.

[@KalCounty]

"I put a standee of myself in a gas station! WooOooOooOhhhh!" God, what a mad lad 🙄

[@cami_-ht8px]

i love this more relaxed type of video where danny just says whatever kums to mind

[@mridulgyt]

this is the funniest comment

[@farting358]

IM LAUGJING SO HARD

[@rae2626]

Get out 👉🏾🚪

[@千山乇尺匚尺丂卂]

The door 👉 🚪

[@gracievela7514]

PFT-

[@meggoegoo]

Call me crazy Kyle but putting your name on a gas station pizza doesn’t strike me as “making the world a more magical and interesting place”

[@use_alt_love_287]

++

[@ynpavo]

cant ruin the 420

[@kevaniqueburrows8496]

Crazy Kyle

[@homemade.garbage]

@@kevaniqueburrows8496 Good one, dude. That was a knee slapper.

[@bernkastel7438]

@@homemade.garbage It’s truly gut-busting, I couldn’t stop laughing

[@hotdogwaterjug]

the way he was saying “mealie” to rhyme it with his last name makes me want to die of second-hand embarrassment

[@Toast583]

it made me want to delee-te myself

[@Cowboy_McNugget]

Should’ve changed his last name to rhyme with meal instead

[@BleachBrownie]

@@Cowboy_McNuggeti bet it does actually rhyme with meal and he just says it that way cuz he's weird and quirky

[@taylor-sf5sc]

we can all agree that this is danny's best hair era.

[@ovenknees4410]

Hair-a

[@rosita8097]

yes we can

[@ruminationstation4200]

It's so wild that most male KZbinrs hair is ROUGH at this point, meanwhile Danny is just over here having a glow-up

[@phoenixgirl70]

My eyes keep going to a strand of grey right in the middle of the swoop. I’m dying to pull it out.😄

[@no_peace]

It's so luxurious

[@OneTopic]

Is that the last we’ve seen of Scheele? I guess we’ll seele

[@kiraoshiro6157]

SCHEELATER ALLIGATOR 👋

[@lenagraven6022]

I have learned I have zero original thoughts 😔

[@bbs.5157]

Hi OT 👋👋👋

[@icu3869]

@@lenagraven6022 🏆best comment of the day.

[@bamlam7801]

@Kira Oshiro LMAO thats the best pun ever

[@jojoidk_448]

No one who has a genuinely fun and quirky personality and sense of humor *ever* proclaims how fun and quirky they are. I cannot believe how aggressively average and boring this guys videos are 😭😭😭

[@Nakirie]

He seems like an incredibly ingenuine person.

[@xi3460]

Yea I feel really annoyed watching that tiktok guy talk for some reason

[@serene3175]

@@xi3460 cuz you probably know subconsciously that it’s total bullshit and it’s just so frustrating to see someone pretend to be quirky

[@somedude172]

@@Nakirie he talks like someone from a hallmark movie in these tiktoks. its so scripted!

[@ahhh4117]

Being called quirky is just the polite version of being called a freak :( (Nobody liked my clown painting in Introduction to art and idk why but it really bruised my ego, he was just a happy clown)

[@Vernietig56]

Idk why but this has become my comfort video. I fall asleep to it all the time lol

[@DodaGarcia]

Danny's videos really have that comfort quality!! There are a couple I rewatch all the time.

[@sebdecsebdec]

it's the cardigan

[@acemyname]

his face terrifies us enough danny you didn’t need to put the true crime filter on him 😭

[@Nitrolord]

I've never seen someone refer to the invert color function as the "true crime filter" but it makes so much sense

[@leebobeebo]

the name kyle scares me no matter what face follows

[@wren8236]

@junko no way !?!?!?

[@Nakirie]

Seriously! First time I saw his original vid I scrolled immediately😆

[@acemyname]

@@Nitrolord it’s definitely not an original thought haha, i think i saw it on twitter somewhere

[@Thegbear]

What Kyle did is literally illegal. You have to disclose if you’re sponsored, it’s an FTC regulation, he can be fined for a looooot of money for this.

[@kaemincha]

that's what im trying to understand... why would this business, Red Bull, and a charity pull off a ruse that could violate FTC rules? does the FTC enforce the lack of disclosure on ads thoroughly? i sure hope they do for this one

[@jasminelambert3753]

Right! Like you would think a corporation like that would know the ftc rules

[@Thegbear]

@@kaemincha If they put TMartin in PRISON for this, you better believe this will get their attention. Kyle admitted fault, stupidly, by saying “it was all my idea”.

[@jadziajan]

Most importantly, Kum & Go can be fined for this. Which explains why they probably made him film himself taking resonsibility for it.

[@Thegbear]

@@jadziajan Given there’s proof of collusion you better believe they can.

[@hannahs7044]

as a kum&go employee they also didn’t tell us this was staged they just gave us a barcode to scan for the meal coupon lol

[@yungcatboi]

that’s unfortunate

[@AshaSara]

the way he said "I messed up and I'm sorry 😒" reminds me of when a high schooler gets in trouble and his mom forces him to apologize

[@MarieKyriney]

honestly the most believable thing about this is him walking into a store, putting something up and the cashier saying ok thanks. Like. Been there done that, even as one of the store managers lol

[@myautobiographyafanfic1413]

@Angelina L 👇💋 accurate response to what she was saying.

[@valaya.3]

@Angelina L 👇💋 ok thanks

[@rx500android]

Yeah same💀

[@somedude172]

my boss never tells me when people are supposed to be doing this kind of stuff so i kinda have to just be like "yeah sure" whenever someone shows up. also i just dont make enough to argue with anyone- if its not risking my life idc what you do lmao

[@saltedwounds]

@@rx500android I just want to say, love your name and pfp.

[@beanboy5963]

Kum & Go said they would donate $2 for every Kyle Scheele Meal sold, up to $10,000. So a company that makes about $2.6 billion every year would donate at most ten grand of pure profit to a charity. How generous...

[@arikray7030]

That’s what I thought……. What’s more it seems like they leveraged the charity against the potential scandal so when it inevitably failed they could cry “but, but, we were gonna donate!! :(“, imagine how much a measly $1mil could do

[@Reepicheepchan]

Yeah I'm kinda surprised Danny didn't call that one out, that is one of the most limp-dicked "charity" efforts I've ever heard of tbh I guess it doesn't play well to call out 10k as a completely pathetic total to donate but in this context it really super is.

[@catherine8262]

And they may get a tax break for those charity donations

[@gremlinwc8996]

I mean it's not like other big corporations are doing big donations themselves. All of its just pocket change to make themselves look good

[@urieldaboamorte]

they don't make $2.6 billion as profits, only revenue. that means most of it is used to pay operating costs. and 10% of the actual profits are donated to charity per the company's policy. I'm not trying to defend kum & go, but you did paint a false picture

[@cadyheron9951]

kyle seems like he never grew out of the “i’m so rAnDoM xD” phase

[@Lucifersfursona]

Lines up with how ads use comedy

[@planetaryray7119]

Reminds me of my ex lmao

[@alwaysgirlbossin23]

So QuIrKy

[@FlorSilvestre12]

"A gas station-esque brand of comedy" is such an incredible unintentional dunk

[@AlexDayz]

Him constantly being “I’m weird and QUIRKY” has the same energy as “nice guys”, actual nice people don’t tend to say they’re nice. As for the apology it definitely seems as if he was trying to get all the blame on him to look good with corporate but at the same time also gave off “sorry not sorry” vibes like that one comment mentioned

[@seigeengine]

Yeah, he's not a weirdo, he's a conman.

[@suoutubez19]

He’s trying too hard to be quirky and funny and it’s weird

[@kumatorahaltmanndreemurr]

There’s a difference between a person being naturally weird in a slightly endearing way, and this guy’s entire personality consisting of “I’m so quirky cause I talk fast and like pizza 🤪🤪🤪”

[@spookshowbby135]

no joke, this dude attend to my school and gave this little speech thing/stand up comedy shit for mental health awarness week, and the whole time he was just as cringe as he is online 😭

[@spookshowbby135]

btw when i mean attend , he got invited. not that he actually went to my school

[@weenies]

Okay but who says “I’m gonna skip the labor and get straight to the baby” wtf

[@acemyname]

LMAO

[@Lucifersfursona]

Someone who’s not about to skip the labor and it turns out there’s no baby

[@umnah1955]

a professional goofball

[@torbjornkallstrom2316]

Probably someone who's a bit of a goofball on the internet

[@jessicahoward9046]

So he had a cesarean?

[@c4ll13f4n]

As a non American i got a little worried when Danny said "Kum and Go"

[@Aiden-pq8ic]

As a American I feel the same way

[@opalishmoth8591]

Live in California, never heard of this brand either

[@BillsIsBills]

Kum and Go are 1 letter away from doom

[@elliewuzzup7689]

I recently moved and was unpleasantly surprised by gas stations bareing that name. I mean really!

[@honeqbiscuits]

as an american, i was confused as well. i’ve never heard of a gas station called kum and go

[@Dinger985]

i cannot do this right now bro i was laughing this whole video who the fuck would name a gas station kum and go

[@LHZOZ777]

Frrr 😭😭😭

[@Dinger985]

@@LHZOZ777 i swear he was trying to make it sound as dirty as possible I cant

[@fofoflashy3383]

Maybe the dad asked his son to choose the name of the gas station, but the son didn't want his dad to be successful so he didnt want costumers to actually come to the station, so he chose "cone and go". AND bf u ask yh it was too late for the dad to change it. There nth dirty ;) LMAO Edit nvm it is actually kum not come but still funny ig

[@zubetp]

it's a chain. we've all been confused how it was still accepted our whole lives

[@Joeseph_Mamamoa]

Daniel Kummington, the founder

[@molly8071]

He totally could have done this without conning everyone. I've worked for plenty of chains and the employees rarely hear about new promotions until the marketing stuff shows up. He could've walked in there, said he was putting up a cutout of himself, and the minimum wage gas station cashier would've been like "go wild they're literally not paying me enough to care lol"

[@icu3869]

That’s not the bad part. People felt duped after they spent money on merch for a GAS STATION because this kid agreed to direct everyone there. Really, he’s a pawn , too. The corporation saw his following and paid him to lie to his audience . He’s obviously just a kid from the Midwest who got in over his head because he doesn’t grasp all the factors at play. Of course the community is going to feel the way you do after being misled.It sucks because he’s taking all the blame because his face is on it, but the corporate group that cooked up this scheme would have exploited any other kid who agreed.That is the real villain here.

[@tessajohnson8351]

I wonder if he could have gotten away with it if he didnt mention the gas station name until the deal was "official"

[@skullsaintdead]

@@icu3869 Nah, mate, he's an adult, he knew he was lying. I'm in marketing and I can assure you he would of agreed to deceiving his audience, there'd prolly be quotas in signed contracts (e.g. 2 min video x 3, no of brand mentions, cross promotion with Red Bull too, which tbh, is impressive and would of taken many months, plus all their contracts). His audience would predominately be kids. He wanted the money, he used his brand to manipulate his followers (who he refers to as 'friends' - cringe). You reap what you sow. Hope he and the corporations get done with a big fine.

[@minajones8341]

@@icu3869 Kyle is not a kid. He’s an adult who’s apparently done motivational speeches for years. Kyle wasn’t in over his head, he was just greedy. Same as the gas station. I’m sure he’s downplaying their involvement because it’s illegal marketing.

[@neigeshusband5327]

@@icu3869 This man is married with 4 kids

[@Reynallday]

Danny saying "kum and go" so many times made me realize I am still not mature as an adult. Edit: I hope my parents never find out my most liked youtube comment is about me giggling over the word kum

[@alexsm3882]

Same lol

[@Nokomomo22]

22 years old and EVERYTIME he says it it makes me giggle.

[@lexi225]

fr

[@ladosdominik1506]

Same XD

[@TheOnlyDamien]

I still cannot tell if he was making a cum joke or not, my brain is fucked.

[@DankrumStar]

I found and followed him based off this story. When everything turned out to be a complete scam I instantly unfollowed. I think it’s completely ridiculous that he felt the need to lie like this. He’s a joke.

[@DankrumStar]

And Danny??? You’re looking fly in this! Very handsome and older in a good way? Missed your vids!

[@erinmcpherson6971]

honestly corporations are the issue. i’ve had a theory for a while now that corporations are using viral videos to subliminally advertise their business.

[@gorillaboardwalk4443]

@@erinmcpherson6971 I mean that’s proven. Like when Apple paid a bunch of meme pages to make AirPods memes right before Christmas a couple years back.

[@erinmcpherson6971]

@@gorillaboardwalk4443 do you have a link to an article or something talking about this? i can’t find anything

[@themusicaljunkie37]

Advertising are ruining the organic nature of viral videos... It's always corporations who ruin anything who tries to put a price tag on everything. Profit is everything. And social media companies are in it too..

[@Luke_Freeman]

"A gas station-esque brand of comedy..." Brutal yet hilarious.

[@abigailwollam6894]

I like how he’s all “I made a mistake” like homie isn’t it illegal to not disclose sponsorships? You can’t just accidentally break the law, especially when it’s a pretty central law for influencers.

[@chaosdisembodied5483]

Purposely break the law, this was planned he Purposely didn't disclose it

[@Xeyal1001]

You very much can accidentally break the law - especially when you're uneducated - but that's definitely not what he did

[@abigailwollam6894]

@@Xeyal1001 if it’s your job, it is the very first responsibility to understand the laws you must follow. I work as a vet tech and if I broke the law, I couldn’t just make a little video and say I didn’t know. It’s on me to know.

[@Xeyal1001]

@@abigailwollam6894 yeah no I agree. Maybe my comment was confusing or something. Him being a content creator he definitely should've known that that was fkn illegal. All I'm saying is that being a regular citizen, there are way more laws (especially in America) than anyone can possibly keep track of. Even the American legal system doesn't know how many laws it has so it's way easier than anyone thinks to break some kind of law and you can never with 100% certainty say you've never broken a law before.

[@Xeyal1001]

I was just trying to challenge the statement that you can't accidentally break a law because you definitely can. He broke the law very knowingly though and in my personal opinion I think he's an asshole

[@wingdingz]

No lie, I am really into watching drama about people I don't know on platforms I don't have. Thank you for providing me this service.

[@カーテンコールに惜別を]

I love watching videos on drama I have never heard of. And it’s not that what’s being covered isn’t a huge deal, but it’s something entertaining that I otherwise wouldn’t have known about

[@uglyndumb7858]

Same

[@hajidle]

You guys should sub to Penguin0

[@skylerclyne6542]

It’s my way of having social media without “technically” interacting with social media (I guess KZbin is a part of the social internet tho….)

[@marynoble9464]

@@カーテンコールに惜別を this is exactly why im into niche drama in fandoms Im not even a part of. Sure Ill spend three hours listening to someone break down why the tiktok herpetology community is arguing over whether or not a certain brand of flies is ethical.

[@char2856]

danny out here betraying us without the la croix. he’s starting to get a little too goofy…

[@chara5]

I literally clicked on this video for the la croix. Haven't watched yet but did he really betray us? Edit: NOOOOOOOOOOOOOOOOOOOO

[@MythicaIl]

@@chara5 Sadly 😔

[@Skrot7]

la crocs*

[@AbsoluteGorbSupreme]

Why would he do this we loved him

[@icantcomeupwithaname6647]

Or maybe… too turnt.

[@iinfernox]

his apology really should've just been "sorry that i did that, im cutting myself out of the profits on the meal, so please still buy it because my portion is now also going to charity."

[@Megan-kl1od]

That certainly would've helped him redeem himself

[@spookshowbby135]

no joke, this dude got invited to my school to give this speech/stand up comedy skit shit for mental health awareness week, and he was the cringiest person i've ever seen. everyone was so quiet and serious (except the middle aged teachers) and every single one of his jokes consisted of him going on a 10 minute rant about how he has always been so funny and quirky, but still had no friends growing up because he was too funny for them. istg he made my mental state worse. IMPORTANT EDIT: I AM TALKING ABOUT KYLE NOT DANNY. I WOULD NEVER INSULT DANNY THIS WAY.

[@spookshowbby135]

it was the worst waste of 55 minutes i've ever had. i really wonder what my principal will think about this when he learns about it 😭😭

[@kmations4049]

@@spookshowbby135 man, this dude needs to like... get a personality

[@HipposAreDeadly]

The Kyle Scheele Psychiatric Treatment Plan

[@Sonicmademegay]

@@spookshowbby135 Have you been ok ever since? I'm concerned for you, I'm sorry you went through that torture

[@veloc.raptor9136]

This has to be a joke. What kind of school invites a tiktoker to make a speech, no matter who the tiktoker is

[@harvestcheddar0]

What I find extremely off putting is how easily he lies. He’s charismatic, smiling, laughing, being “relatable”, all while he’s purposefully manipulating his audience. Maybe it’s not that deep but I find it off putting.

[@icu3869]

I envy your optimism about people’s honesty.

[@harvestcheddar0]

@@icu3869 I tend not to trust influencers, but something about knowing the details of his lies while watching him do it is just unsettling. Or maybe cringe is the feeling, like Danny said.

[@NutyRiver]

Same... it’s like he’s playing the role of a chaotic good internet funnyman but it’s not his true self. Like I’m not even all that mad about the thing he actually did. Like it’s illegal and immoral, but to me there’s more to whats putting me off. The fact that he can so easily lie, manipulate, and frame himself as a homegrown goodhearted man after committing a crime is... creepy? Genuinely creepy. I don’t trust this man one bit.

[@NutyRiver]

@Jayden Aiken okay...? I dont know who you are so I can’t really say I care...

[@alyssahill1275]

just like shane dawson... gives me the worst feeling

[@JunebearJams]

If Kum & Go acknowledged what happened they would be openly admitting they broke FTC laws. That's why Kyle is apologizing weirdly too, he's trying to frame it like Kum & Go didn't make this advertisement but they did cause they hired Kyle to make it. FYI if anyone doesn't like how invasive/nondisclosed this ad is you can report Kum & Go to the FTC. If there's enough reports about it the FTC has to investigate. Influencer brand relationship laws are very strict about influencers having to tell the audience when they're working with a company so this definitely is illegal.

[@RuckBuckington]

Exactly. I bet Kyle told don't worry about it all publicity is good publicity and just ignore it but kum & go was like uh no that's breaking the law dipshit we could've used the money they are gonna fine us to pay an actual celebrity to endorse us. Go fix it. NOW.

[@vwkflynn]

Kyle went under the bus! 🚌

[@ussinussinongawd516]

@@vwkflynn that's one thick bussin bus

[@JunebearJams]

@@RuckBuckington That's probs what happened, I think he posted his "apology" after 3-5 hours of the article being posted.

[@PlzCa1mDown]

Where is your profile pic from? It's so cute! Looks like Powerpuff girls art style!

[@methhead7800]

he seemed so annoyed he had to apologize lmao

[@alexxgillespie3191]

I would've been mad about the merch regardless of whether I found out it was staged yet or not. Who does this man think he is 😭😭😭

[@sallyoldford9237]

Can you imagine wearing that shirt 😭

[@awesomecoolness8926]

😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭😭sed😳😳😳

[@vincentvitug190]

@@awesomecoolness8926 bro💀

[@Moon_Child_Mari]

The funnier thing about it is how it’ll ultimately backfire on him. Imagine having a fan base that bought merch to support you and then it comes out that you’re a liar and misled your audience-

[@Everettalla]

A music artist with bad t-shirts

[@tsknitemare6769]

The cringiest part of this is that the company is called Kum and Go. Might as well make a gas station called Pump and Dump, or Smash and Dash

[@falsehoodintensifies445]

Fill The Load 'n Hit The Road

[@ahuffandapuff]

Why is it spelled with a K?!

[@brightflame11]

My middle name is Kum, so... do with that what you will.

[@rtay_]

@@brightflame11 Are you at least going? You can't be Kum if you don't go. /j

[@Everettalla]

@@brightflame11 You’re parents are mean man that’s kinda sad.

[@RarityArchive]

"Up to 10k" bruh just donate 10k lmfao. You're a billion dollar company

[@myeswright4214]

Guh right??? Everytime man

[@Joeseph_Mamamoa]

Nah, it's gotta be your money

[@raimarulightning]

​@@Joeseph_MamamoaIt's the only way they can finish 😂

[@Your_mom513]

Exactly. I don’t get why companies put limits on how much to donate, especially large ones. Like, small businesses, I get it, you have to make a profit to keep it afloat, but big corporations with millions and billions of dollars coming in can more than afford to donate all the profits from ONE item.

[@liiiiish]

Kyle was a guest speaker at my school on the first day of my junior year of high school. Standard assembly topics: don't drink and drive, don't be a bully, make friends, etc. I don't think one singular person paid attention because it was 105 degrees Fahrenheit in California heat and they made us sit outside for him and everybody was too busy thinking about how miserably hot it was to even make fun of this guy, but if I'd known what this guy was known for, Good Lord I wish I could've paid attention lmfao

[@devrabaxter3811]

Spoiler alert: this happens literally all the time now. Advertising laws need to be brought into the 21st century, advertising across social media hardly is ever disclosed (it’s gotten better in the last few years but still needs a lot of work), half the ‘look at this cool new product/service/business I happened to find’ videos, ESPECIALLY TikToks, are almost always secret ads

[@justasmltwngir1732]

I just assume that they’re always ads

[@kyuokuo]

I don't understand what the problem is though... why does an ad need to say it's an ad? Just for kids? Get the parents to deal with that, not make a whole new law for it. For those people that are easily influenced? For the elderly?

[@fakeituntilkingdomcome]

@@kyuokuo because it’s pretty deceitful and kinda scammy I guess? When you advertise a product, you’re not allowed to say that it’s a bad product. You’re not allowed to give an honest review about it (unless you honestly do enjoy it then that’s different). If you blatantly advertise something, people automatically know that you could be lying about how good a product is and may not feel tempted to buy it. But if you’re acting like you’re being honest and you don’t tell people that the company is literally paying you to say good things, then people are more tempted to buy the product. Idk it’s kind of like somebody deleting all the bad reviews about their business- real scammy. It’s yet another psychological game that these corporations like to play. Also! You know how the average person tends to automatically skip ads without hesitation? Companies HATE that. They want you to see their product so that you will want to buy it! By not disclosing that something is an ad, they’re basically tricking you into looking at it and being tempted to buy it! People should be able to skip ads without falling into a rabbit hole. Ofc, my example doesn’t really apply to this particular situation because it’s not like Kyle said that gas station pizza is delicious lmao but I’m talking about in general. When it comes to money, companies should always strive for complete transparency with their customers. That’s why people would want this to be a law- so they don’t feel like they’re getting scammed all the time.

[@ryudhal]

@@kyuokuo People really underestimate how power advertising is. Everyone is a "victim" of it. Yes, including likely everyone in this entire comment section. The issue is, if a video shows up, saying X product is great! Or whatever, and then it says it's an ad, you can do more research and see if it's true or not, because you KNOW it's an ad and the person in the video is being told to say good things. Meanwhile if the same thing happens to a video that doesn't say it's an ad, it just holds more weight. Because you'd assume it's not an advertisement. And the person saying good things about the product are legitimate and not at all paid to do so.

[@Abby2269]

Those bang energy ads 😭😭

[@hiddemoens82]

I don't live in America. But everyone should start placing cardboard cutouts of them in come&go just as a sort of punishment/prank.

[@StreetofCrocodiles]

Kum&go

[@kittywinkle101]

Interesting choice they made picking kum instead of come

[@salemkitty5786]

They’re only found in rural Midwestern areas. This is my first time ever hearing of it

[@pedaler3803]

I live in the rural midwest and I was at a mom & pop gas station and the woman working the counter, in response to another elderly customer, said "yeah this ain't no kum&go, here we kum and stay" then turned to me and winked. Absolute comedy queen 👑

[@pedaler3803]

Also I passed a kum&go recently and their sign out front said "kum and care"

[@brooklynchristian8914]

danny’s hair looks like he spends hours in front of the mirror individually placing each strand of hair to his liking

[@mollykircher3104]

And he does an amazing job.

[@dolliguts404]

you’ve cracked the code

[@Ihaveagasmask]

@@dolliguts404 should I take the shot

[@LB_THE_NINJA]

Whereas Kyle's looks like a snapback

[@Everettalla]

Like a NERD

[@hattarapilvi]

im still not over him being like ”at least theyre not pressing charges!” bro OVER WHAT???? its so funny

[@no_peace]

I cannot imagine talking about "the magic I create" while trying to seem like I'm truly apologizing for breaking the law and making people feel dumb for believing an elaborate lie

[@29jgirl92]

"Um, officer, yes I hit an old lady with my car but I was just trying to create magic and make this world a more weird place!!"

[@thelexicon7294]

Remember when Logan Paul was like "Yo, sorry I did that, but I make daily vids, I'm on my grind, my fanbase is 10 trillion strong, buy my merch and dab on the haters. Anyway, soz." Same energy.

[@labi2999]

Kyle is like the male embodiment of a "pick-me-girl". His content is just him saying "I'm not like other boys" I'm wEiRd and gOoFy.

[@kamilajurczynska3185]

It's not pick me girl what you described

[@starveilvalley]

@@kamilajurczynska3185 that made no sense.

[@seaofbees783]

he definitely says stuff like “a pretty girl like u would never like me🥺🥺” and then get upset when the girl actually doesn’t like him, he’s the epitome of pick me boy

[@Hampizzapocket]

@@kamilajurczynska3185 definitely NLOG vibes over a pick me

[@urmom_69]

yeah, he's weird. he doesnt fit in. but at least he can take of a stupid beanie!

[@irlgf]

kyle is absolutely at fault and should be held accountable but let's not forget that kum & go is in on it too, therefore making them just as responsible as well. it just feels like they knew this was gonna happen and told him to take the fall, i almost feel sorry for him

[@Wyattporter]

They totally did. He takes full responsibility in the apology video, something they likely told him to do to get the heat off of corporate, since, y’know, it was illegal.

[@user-lh8im2vy8e]

If anything, Kum & Go is worse. They're literally a large corporation with access to a legal team on staff to prevent them from doing illegal things exactly like this. Kyle is at fault and should have done his due diligence in making sure he was complying with FTC rules, but he doesn't have the same resources at his disposal. Both of them should be fined for this, though.

[@jerrell1169]

@@user-lh8im2vy8e I’m surprised he hasn’t been banned of TikTok yet, if ever there was a better time to make an example out of undisclosed advertisements it’d be now.

[@Phrose12]

they've also done this before with their own account, they had a whole narrative that the person running it was just some rando that found the login but they work for them

[@ocvetkovic3130]

But I don't understand why it's such a big deal? It's more like a prank. Like they should be held accountable for what?

[@sabrinasfruitcake]

"i'm gonna skip the labor and get straight to the baby here," is a sentence i will use in the future

[@raimarulightning]

Same

[@AveryDelMiller]

What's so dumb about this is all Kyle needed to say was that he got permission from corporate but that the store didn't know. It really wouldn't have taken away from it.

[@gr33ngirlsea]

Totally!

[@mariovsspongebob56536]

Your profile picture looks like Dannys fursona 💀

[@gr33ngirlsea]

@@mariovsspongebob56536 WHY IS THIS SO ACCURATE??? 😫

[@Wombattlr]

Avery?! Woah! You take me right back!

[@jessicastjames6202]

I don't really understand this argument cause no, it absolutely would have taken away from it. If corporate doesn't know, then you're doing a fun sneaky thing that adds a little extra harmless chaos to the world. People love a "random guy vs. big corporation" kind of story. But if corporate DOES know, then you're literally just collaborating with corpos to prank their minimum wage store employees (and it hardly even counts as a prank, it's not like the employees would have even noticed or cared), which makes your "prank" completely pointless, soulless, and sterile. And Kyle was very much aware of this, which is exactly why he chose to hide it. Obviously I'm not defending him, this whole marketing campaign was a stupid idea. My point is that "fixing" it absolutely would not have been as simple as disclosing the sponsorship from the start. It would never have gone even a tiny bit viral if it had been disclosed because people would have been like "oh this is just a stupid ad" and skipped it instead of being like "oh this dude is pretty cool haha, neat that he's messing with this company and they don't even know".

[@allisonfields3108]

Kyle claims to be a "Professional internet goofball" but CLEARLY Danny is the only one dressed for that job 🙄

[@Sarah_Bee21]

But only in his second channel

[@rn4796]

im dead 😭😭😭😭

[@lambdalambdalambdaa]

I find it hilarious that Kum and Go was so excited their plan worked that they outted themselves and ruined it

[@zipdakill]

In the words of Drew Gooden “the plan… is what ruined the plan”

[@murlocaggrob2192]

To be fair, they are called Kum and Go. Getting too excited and blowing it sounds on brand.

[@babybear3551]

Is no one gonna talk about how lame the meal itself sounds? Redbull and two pieces of pizza smashed together? That's not something you pay five dollars for, that's something you find in the parking lot outside the gas station itself.

[@spiderdude2099]

Calling yourself a “weirdo, or a goofball” has the same energy as calling yourself an “intellectual” Unless other people call you that without being prompted, it sounds self absorbed and pretentious

[@Lucifersfursona]

Comedian who insists he’s funny and that’s why people aren’t laughing. They’re just not good enough

[@rider338]

@YaBoiNissy The Weirdo bro look at this absolute goofball

[@BritishRepublicsn]

I'm so silly omg lol xd

[@moth300]

But I like calling myself goofball sometimes.

[@signorfinancial]

Wow guys I’m so quirky look at me guys I’m not like any other person lol wow haha

[@stephaniebeffanie8956]

I work in advertising. The amount of approvals required for something to go live is insane. Either Kum and Go’s legal team dropped the ball by failing to make sure the tiktoks were posted with the required disclosures or the controversy was planned. No way would they tell Adweek that it was staged and not expect public outrage.

[@icu3869]

It sucks people seem not to recognize this naive guy is a pawn who’s in over his head with factors at play he doesn’t comprehend. This corporation is willing to wreck his life and let him take the fall, so disturbing.

[@meredithlittle8981]

@@icu3869 what kid? Kyle? The 40 year old grown man?

[@kumatorahaltmanndreemurr]

@@icu3869 bruh the man has a beard. He’s not a child lol

[@lelesoares2362]

@@icu3869 Hes a 40 year old man who has manipulative stuff before he’s fully grown and knowledgeable of what he’s done plus he lied and broke the LAW

[@tofu6190]

feels like the article was planned, too.

[@moosenman]

I think the thing that pisses me off is that it’s just two slices of pizza. Gas station pizza. Not even anything in between. Upsetting.

[@timmytimtim9194]

They could've just made like a calzone thats basically a pizza sandwich

[@grosebud4721]

Exactly! How is it a sandwich if there’s nothing in between

[@brooklyn8691]

kyle scheele came to speak at my school today and he basically just told us a bunch of stories about how he’s SO funny.🤩 like the entire time he was telling us that he’s just so hilarious and he’s known that he’s amazing at comedy from a young age.😭 there was really no other lesson from his whole speech. just that kyle scheele is the funniest, most goofy man in the world.😜

[@prestowand]

how did anyone think that was a good idea to have at a school 💀

[@marsplease]

The fact that it turned out he was lying the entire time is way funnier to me than the bit itself

[@maggiep3275]

Kyle’s hair looks like he’s hanging upside down.

[@sierrajohnson9928]

Lmaoooo literally tho. It annoys me

[@VNKNOWN_TX]

Thaaaaaank you! I’m like I hate this and I don’t know why. You nailed it

[@anthonyleyva]

I was just now thinking that! It got more and more annoying the more I looked up at it and I couldn't put my finger on why, so, I thought it was just me!

[@sydneyrfrank]

seeing ur genuine reactions instead of more scripted ones was nice. like when u rolled ur eyes at 20:22 i felt that so hard. i didn't know this was a thing that happened but like. it felt like a friend telling me about something wack they heard (i say friend in the least parasocial way possible lol)

[@keldrickdunn6430]

The entire build up to that moment is golden. Just chilling, watching the video, taking a sip of sparkling water, and then immediate DISGUST on his face

[@shachelifernando]

it did yea I really like the unscripted stuff of his it feels nice yk

[@dragneel3870]

Came to comment this, I always like seeing the more unscripted version of KZbinrs I watch

[@fantisea6582]

That moment is by far in my top 5 favorite Danny moments

[@Engardian]

No need for the disclaimer, influencers thrive because of parasociality.

[@yin6177]

I go back to this video at least once a month. It's truly a masterpiece

[@gh0stcup]

Big kudos for just speaking your mind and not holding back how genuinely annoyed you are at this scandal. Scripted videos pull back with that sort of thing in favour of telling pure jokes sometimes, so seeing the real emotion behind it was nice!

[@imzabatch]

Exactly why I liked this style of video!

[@mea2429]

ohh thank you for putting words to why this was the first commentary video ive been very interested in recently! soo much more engaging when it doesnt sound rehearsed

[@StaticImage]

Then you'll love this- The guy that created this video is obnoxious as all hell. I kept waiting for it to get funny, but I just heard this guy talking in circles and sounding holier than thou. Jesus this video was awful.

[@margarida9397]

kyle scheele is such an annoying name it completely fits him

[@canondead1943]

Ikr

[@w花b]

Yeah my tongue is numb everytime I try to pronounce it

[@RegiArt7]

We should’ve known it was fake from the moment his mother named him Kyle.

[@waterbug5950]

barely 3 minutes in and I'm already loving these "off the cuff commentary videos" 10/10 please make more

[@acemyname]

agreed!!

[@stinkygoose666]

definitely!

[@Forming-Magic-Circles]

Yes yes yes

[@lemondotzip]

mhm!!

[@empac8631]

The “everything he does is tell the truth” and the “internet goofball” video idea just wrecked me

[@judeconnor-macintyre9874]

His bio about being a artist, author, inventor, speaker, welder, animator, and story teller is the Darkplace bit where Garth Marenghi introduces himself as a "author, dream-weaver, visionary, plus actor"

[@i.am.impertinent]

Ok but why does Danny's outfit look like something a suburban dad would wear to a pretentious neighborhood Christmas party?

[@rx500android]

That's exactly what I thought

[@tunafish5462]

bro my grandpa deadass had the same sweater but I think it was brown.

[@librarymeg57]

He’s flying out on his ski trip tomorrow

[@pleuriglosse8198]

hes going to have some lacroix with the boys because a wealthy suburb is where he drops the pin

[@no_peace]

It's cozy

[@chesterbenjixmas]

His apology was written with PR direction and talking points. It's the language corporate marketing uses. I wouldn't be surprised if they had even prepared for it to be outed as a prank and leverage the backlash in their favor. I also think they sold this idea to the other companies commenting on the video. Top comments are social media billboards.

[@aymuhspunj]

What Wendy's did was cool and all, but goddamn they opened pandora's box.

[@NovasLitLibrary]

dang danny is so naturally funny, especially when he’s just talking to us. he should really do a podcast !!!!!

[@saturnsings3471]

@eggy boy yes literally perfect. i’d listen every time fr

[@arrye7790]

And drew should be a cohost

[@summer_rocco]

@@arrye7790 i think it would be weird if the host and cohost were just the same person

[@Savvyyyy]

Didn’t y’all hear? Kurtis already has a podcast.

[@laurenleloup3022]

@@Savvyyyy yah but Danny having one would be cool

[@williamrutherford553]

Kum and Go didn't have to apologize, because THEY were responsible for the original news article. They were quoting the marketing heads at Kum and Go, these marketing people were being upfront about it all being an advertisement. If they knew they were doing something wrong, they wouldn't have spilled the beans.